Anna Fedusiv

Anna is currently a lecturer in the Creative Business Program at HU, where she teaches courses such as Professional Identity and Better Business, Better Planet. Her teaching emphasizes the integration of business acumen, social & environmental responsibility, and leadership skills to address real-world challenges while preparing students for impactful careers.

Anna holds two MSc degrees: one in Business and Economics from Lund University, Sweden, with a specialization in International Marketing and Brand Management, and another in Economics from Kyiv Taras Shevchenko University, Ukraine. Throughout her career, Anna has developed and implemented marketing and brand strategies for global companies such as Lipton, LEGO, Somersby, and Schweppes.

Her professional journey spans corporate, non-profit, and startup environments, where she has worked on both B2B and B2C projects. Known for her balanced approach to strategy and execution, Anna has delivered success on projects ranging from large-scale global campaigns to initiatives for smaller organizations. She believes in the dual importance of strategy and execution, which she considers inseparable for achieving meaningful results.

In 2023, Anna transitioned into higher education, bringing her professional expertise into the classroom. At HU’s Creative Business Program, she is committed to blending theory with practical application, ensuring her students gain both academic knowledge and actionable insights. Her teaching philosophy emphasizes nurturing individual strengths, developing critical thinking and creativity, and preparing students to excel in their careers.

• Business, Economics, and Sustainability: Leveraging her expertise in the impact field and her teaching of Better Business, Better Planet to address sustainability challenges in business practices.
• Leadership and Career Coaching: Supporting students and professionals in developing leadership skills, strategically navigating career paths, and building confidence.
• Professional Identity Development: Helping students and professionals shape and articulate their professional personas.
• Brand and Marketing Strategy: Designing and executing strategies for businesses of all sizes.
• Consumer and Customer Centricity: Developing insights-driven approaches that prioritize customer needs.

As a lecturer and certified professional coach, Anna integrates her practical experience in marketing, leadership, and coaching into her teaching and research. She emphasizes balancing theoretical knowledge with real-world applications, using case studies and examples from her career to help students understand the connections between business practices, leadership development, and broader societal impact. Her research interests include sustainable business practices, professional identity development, and coaching for leadership and career growth.

• Co-active coach training, CTI, U.S.A. (2023)
• MSc in Business and Economics, Major: Business Administration with specialization in International Marketing and Brand Management, Lund University, Sweden (2016)
• MSc in Economics, Kyiv Taras Shevchenko University, Ukraine (2011) 
• BSc in Economics and Entrepreneurship, Ukraine (2009) 

Anna’s teaching approach reflects her belief in connecting the business and human sides of work. She encourages students to think critically, embrace sustainability, and focus on creating meaningful outcomes for society. Her courses, including Better Business, Better Planet, and Professional Identity, are designed to prepare students to tackle the complex challenges of modern business while cultivating their leadership potential and professional growth.