Anna Fedusiv

Teacher Creative Business

Anna is a marketing professional with over 12 years of practical experience with Fortune 500 companies. She holds an MSc in Business and Economics from Lund University (Sweden) and is a lecturer at a Creative Business Program where she teaches a Marketing Playground course.


Holding two MSc degrees in Business Administration and Economics, Anna built her marketing career in the international environment on local and international markets.  

She is a performance-driven marketing professional with over 12 years of practical background in corporate and non-profit startup environments with BtoB and BtoC businesses. Her driving force has continually been growing the business by building a better future for people and brands.

Skilful in developing and implementing brand, product and growth strategies for global and local brands (Lipton, Somersby, LEGO, Schweppes, Circle Economy), Anna has a proven track record of achievements in developing and implementing marketing strategies with both large and micro budgets. Anna is a bold believer that a strategy is as important as excellence in execution.

In 2023, Anna moved to higher education, joining the Creative Business programme at the HU. She now uses her professional and practical expertise in marketing by teaching the Marketing Playground course and plans to strengthen the course's curriculum further with her coaching skills. One of her biggest passions is seeing how people grow and develop under her supervision.

Fields of expertise

  • Brand and Marketing Strategy
  • Consumer and Customer Centricity
  • Managing Creative Process
  • Career Coaching 

Research themes

As a lecturer, Anna brings her consumer–centric and business-oriented approach to academia. With her experience in marketing, communications, and sustainability, and a wealth of real-life examples and case studies, she enriches her course, balancing the theoretical fundamentals and practical examples well.


  • Co-active coach training, CTI, USA (2023)
  • MSc in Business and Economics, Major: Business Administration with specialization in International Marketing and Brand Management,  Lund University, Sweden (2016)
  • MSc in Economics, Kyiv Taras Shevchenko University, Ukraine (2011) 
  • BSc in Economics and Entrepreneurship,  Ukraine (2009)