Ghislaine Morales Velez works as a lecturer and is exploring PhD topics on MSPs and sustainability. Her academic interests include neuromarketing, sustainability, and MSPs. She teaches in the International Business programme and in the Sustainable Business Transition Master.
Ghislaine (1994) completed her final year of undergraduate studies at Utrecht University, earning a bachelor's degree in English and Literature. She then pursued a postgraduate degree in Marketing and Advertising and a master's in Neuromarketing in the Universidad de Barcelona. After gaining experience in sustainable marketing in the Netherlands, her interest in collaborative projects grew. She is currently exploring PhD topics focused on cross-collaborations with the support of the Financial Economic Innovation research group.
"The only way to do great work is to love what you do"
Expertises
- MSP multi-stakeholder partnerships
- Sustainability
- Neuromarketing