Heath Broussard

Heath Broussard

Teacher Creative Business
Heath has spent the past 12 years exploring the future, shaping brand experiences, exploring business innovation and researching consumer cultures across both academia and the creative business industry.


A brand & creative strategist by trade - he has worked within both agency and brand environments across North America, Asia and the EU. Originally from Louisiana, USA - he completed a bachelor’s of Economics in his home state prior to moving to Europe to continue his studies.

After obtaining a Masters in International Business at Grenoble Graduate School of Business in France he moved to the Netherlands to begin his career within the Creative Business industry. Transitioning from agency work into his own consultancy studio - for the past three years Heath has consulted across the Cultural, Fashion, Beauty and Retail sectors - diving deeper into consumer culture, futures research and business innovation for a wide range of International Clients.

In addition to his strategy studio, he is also a permanent lecturer at Hogeschool Utrecht - Creative Business, where his continues his research and shares his knowledge & expertise across a variety of courses that include: Consumer Behaviour, Community-Driven Innovation, Creative Strategy, among others.

Fields of expertise

  • Community Driven Innovation
  • Consumer Behaviour
  • Transcultural Creative Strategy
  • The Future Workplace
  • International Creative Business