Lianne Bergeron

Passionate about forging impactful connections. Dedicated to empowering and mentoring, always seeking innovative ways to evolve.

Biography

Dynamic and creative, Lianne thrives on global connections and out-of-the-box thinking. As a multilingual communicator and team builder, she excels in forming partnerships and expanding networks. Her approach is about making every communication count and being as authentic as possible.

Throughout her 30-year career, she has worked for big corporates, smaller companies, owned her own businesses and was a tech start-up founder. Her focus has been in digital media & training, branding & copywriting, sales as well as communications in both B2B and B2C environments. She is always learning and finds it hard to say no to new opportunities. She is hands-on in her approach to just about everything and likes to get things done. Being a tech start-up founder was one of her biggest learnings and gave her insights and appreciation for the wild world of trying to build a unicorn.

Within Creative Business, her main focus is to bring clients / business partners into the program so that students have relevant case studies to work on. This culminates with the final Graduation Journey. She is part of the Graduation Team, the Conference Team, and is the Alumni lead. She also supports the open days, the master’s program, the curriculum committee and is the contact person for the Future Student Awards / Creativity Awards by the ADCN.

She loves to see students at all the events (in and outside of HU) so reach out if you hear of something or want to join her in her networking adventures. Follow @Creative Business HU on LinkedIn to stay up-to-date with her whereabouts.

Fields of expertise

  • Brand Strategy
  • Copywriting
  • Content Strategy
  • Professional Networking 
  • Communication
  • Training 
  • Mentoring

Other recent projects

  • Tech Start-Up founder: Loops Audio
  • Entrepreneur in residence: Antler
  • Startup Leap, pre-incubator program, Utrecht Inc
  • Angel investor: Social impact, female led start-ups
  • Start-Up advisor
  • Freelance writer for The Magazine
  • Published series of booklets

Qualifications

  • Design Thinking Certification, 2023
  • Equals Class of 2022 – More Women on Stage program
  • CX Masterclass (Customer Experience), 2019
  • Inbound Marketing Hubspot, 2019

  • Multiple courses in digital media, video, multi-media, desktop publishing, blockchain etc.

  • Always learning…

  • Commercial & Administrative Studies, University of Western Ontario