Nicoleta Anton

Nicoleta Anton

Teacher Creative Business
With a Communication MSc from UvA and a marketing career in the tech industry, Nicoleta now teaches, develops and coordinates courses at Creative Business, such as Content Marketing and Influencing your Audiences. She is a member of the Curriculum Committee.


Having graduated with a Master’s degree in Communication from the University of Amsterdam (UvA), Nicoleta built her marketing career in the tech industry. As part of the global in-house Creative Agency at TomTom, the location technology specialist, she was involved in creative projects as a copywriter and content strategist.

Later on, Nicoleta played a key role in repositioning TomTom as the location technology specialist. She did so through developing the company’s first thought leadership programme, running positioning workshops for its executives, launching the TomTom Blog and acting as its editor-in-chief.

In 2020, Nicoleta made the move to higher education, joining the Creative Business programme at the HU. She now uses her professional network and expertise in marketing, technology and coaching by teaching, developing and coordinating courses, such as Content Marketing, Influencing your Audiences, Principles of Communication, Professional Identity, International Creative Business and Study and Career Coaching. Since 2021, Nicoleta is also a member of the Curriculum Committee at Creative Business.

Fields of expertise

  • Content marketing
  • Thought leadership
  • Coaching
  • Persuasive communication
  • Curriculum development

Course coordinator:

  • Influencing your audiences
  • Content marketing

Portfolio of courses I taught in the past 2 years:

  • Content marketing
  • Influencing your audiences
  • Professional identity
  • International creative business
  • Principles of communication
  • Humanities
  • Study coach for year 1 students
  • Work placement supervisor
  • Graduation project coach

Recent projects

Speaking engagements:

  • Guest speaker, PAC Symposium, Erasmus University Rotterdam (2020) – All eyes on you: What is thought leadership and how can you use it?
  • Panel speaker, Digital Marketing World Forum (DMWF) Europe, Amsterdam (2019) – Digital transformation: How effective leaders drive digital change
  • Guest speaker, PAC Symposium, Erasmus University Rotterdam (2019) – Building thought leadership
  • Guest speaker, Professional Women’s Network (PWN) Amsterdam (2019) – Lessons from my year of coaching
  • Keynote speaker, D2M Summit, Hamburg, Germany (2019) – Thought leadership for promoting brand authority
  • Speaker, Digital Marketing World Forum (DMWF) Europe, Amsterdam (2018) – How to build a thought leadership programme
  • Panel speaker, Digital Marketing World Forum (DMWF) Global, London (2017) – Marketing and customer insights to drive a more effective social strategy

In the media:

Key publications

Read Nicoleta's articles on:


  • Master European Communication Studies (MSc), University of Amsterdam, the Netherlands (2011)
  • Bachelor Communication and Public Relations (BA), The National University of Political Studies and Public Administration, Bucharest, Romania (2009)
  • Service Design Thinking Facilitation Training, DesignThinkers Academy, The Netherlands (2022)
  • Co-active coach training, CTI, USA (2021)
  • Intensive foundation course in graphic design, modules 1-9, The Graphic Design School, Australia (2019)
  • E-learning instructional design certificate, ATD, USA (2014)
  • Online event producer and speaker coach, Kaleidoscope Training and Consulting, USA (2014)