We develop the Bird's Eye Perspective research project into a learning environment 3.0 in which we analyse the possibilities of conversation and apply algorithms to social media messages. The learning environment tries to train communication professionals in the brands of common problems in the online conversation.


The project aims to provide communication professionals with insight into the effects of language use in online discussions with the risk of issue formation.


We develop a learning environment that enables communications professionals, especially from governments, to further professionalize their online activities.


01 November 2023 - 31 October 2027


After the Goed Gereageerd and 360 Newsroom projects, the BEP27 project will not only expand and automate the analyzes of social media messages, and further train and refine the algorithm, but also explore the possibility of social media analyzes and investigate daily practice in the newsrooms. We do this using ethnography, context and discourse analyses, interviews, artificial intelligence and smart education.

HU researchers involved in the research

  • Annette Klarenbeek
    • Professor
    • Research group: Communication in Digital Transition
  • Tim de Winkel
    • Researcher
    • Research group: Communication in Digital Transition
  • Marije Vrijmoeth
    Marije Vrijmoeth
    • Researcher
    • Research group: Communication in Digital Transition
  • Anne Kessels
    Anne Kessels
    • PhD candidate
    • Research group: Communication in Digital Transition
  • Peter Jonker
    • Lecturer-researcher
    • Research group: Communication in Digital Transition
  • Inge Blauw
    • Researcher
    • Research group: Communication in Digital Transition

"We have an enormous need to deepen online interaction in the form of a tool. For example via an algorithm as well as a guide for reporting online. That would be really helpful."


Collaboration partners

Vereniging Nederlandse Gemeenten, Ministerie van Buitenlandse Zaken, Ministerie van Binnenlandse Zaken, Ministerie van Algemene Zaken, Rijksdienst voor Cultureel Erfgoed, Rijkswaterstaat, Staatsbosbeheer, Prorail,Gemeente Oldambt, Provincie Utrecht,RVO Unit Omgevingskennis,Obi4Wan, Logeion, Politie, Loughborough University, Radboud Universiteit, Wageningen University, Hogeschool Arnhem, Hogeschool van Amsterdam. 

Relevance of the project

We regard the entire project as a learning environment, in which all consortium partners actively participate in the research and design process from their own expertise. From the start, all relevant knowledge and insights developed, both within and outside the consortium, are shared. Here, the partners play a greater role in dissemination because they themselves have an interest in it. After completion of the project, the learning environment will be placed on the research website of Utrecht University of Applied Sciences. This will enable us to realise that every communication professional in the Netherlands can use the learning environment.

Students of Utrecht University of Applied Sciences will be involved in the implementation of the work package activities through research and graduation projects. Project results are embedded as case studies in the curriculum of the Utrecht UAS institutes of Communication and Marketing.


This research is co-funded by Regieorgaan SIA part of the Netherlands Organization for Scientific Research (NWO).

Any questions or want to collaborate?

Inge Blauw

  • Researcher
  • Research group: Communication in Digital Transition