Annette Klarenbeek


Annette Klarenbeek PhD is professor in the Research group Communication in Digital Transition at HU University of Applied Sciences Utrecht. In her research, Klarenbeek focuses on the human factor as the most important driver of changes in professional practice. The impact of the current digital transformation on society plays a key role in this context. The guiding question in her research is how certain values are formulated during a conversation and how insight into these values can be translated into an effective communication strategy (during crises).

Annette Klarenbeek previously held a professorship at Hanze University of Applied Sciences, where she founded the Research group Communication, Behaviour & The Sustainable Society. Here she studied how people enter into dialogue about sustainability.

Annette Klarenbeek is regularly commissioned to perform discourse-analytical research on behalf of the Netherlands’ police force and Public Prosecution Service. Cases she has contributed to include the Vaatstra Case, the Milica van Doorn Case and the Nicky Verstappen Case.

She has also researched public perception and opinion-forming for, and by order of, the Dutch House of Representatives. Annette was conferred a PhD by Wageningen University for her research into latent crises and government communication. Her area of expertise is the course of, and interaction between, online and offline conversations, plus the effects they have in the context of the themes sustainability, health and safety.



    • Research group: Communication in Digital Transition
    • 1 December 2023 - 30 November 2025
    Moral Compass in Business
    • Research group: Communication in Digital Transition
    • 1 November 2023 - 31 October 2027
    • Research groups: Communication in Digital Transition, Digital Ethics
    • 1 August 2023 - 1 September 2025
    Care for Sexuality

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Annette Klarenbeek

  • Professor
  • Research group: Communication in Digital Transition