Addressing the social dilemma in animal-friendly product choice with positioning strategies

Authors Paul T. M. Ingenbleek , Lenka van Riemsdijk , Gerrita van der Veen , Hans C. M. van Trijp
Publication date 1 January 2017
Research groups Marketing & Customer Experience
Type Other


Presented at 7th International Conference on the Assessment of Animal Welfare at farm group level


Language English
Key words Marketing, animal friendly, positioning strategies

Marketing and Customer Experience