Addressing the social dilemma in animal-friendly product choice with positioning strategies

Authors Paul T. M. Ingenbleek , Lenka van Riemsdijk , Gerrita van der Veen , Hans C. M. van Trijp
Publication date 1 January 2017
Research groups Marketing & Customer Experience
Type Other

Summary

Presented at 7th International Conference on the Assessment of Animal Welfare at farm group level

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Language English
Key words Marketing, animal friendly, positioning strategies

Marketing and Customer Experience