Addressing the social dilemma in animal-friendly product choice with positioning strategies
| Authors | Lenka van Riemsdijk, Paul T. M. Ingenbleek, Gerrita van der Veen, Hans C. M. van Trijp |
|---|---|
| Publication date | 1 January 2017 |
| Research groups | Marketing & Customer Experience |
| Type | Other |
Summary
Presented at 7th International Conference on the Assessment of Animal Welfare at farm group level
On this publication contributed
| Language | English |
|---|---|
| Key words | Marketing, animal friendly, positioning strategies |
