A strong brand and good customer service are key to create a positive image, satisfied customers, higher recommendations intentions and long-term sales. Currently organizations discover the possibilities of digital technology to optimize the customer journey and customer experience on the one hand, and on the other hand to add meaningful and sustainable value to human and society.

Lines of research within the research group

Marketing skills for the circulair transition

 Project

The transition to a circular economy needs a push—only 6% of Dutch companies actively embrace circularity. This presents an opportunity for marketing!

Digital4Sustainability– re-and upskilling for a digital and sustainable Europe  

 Project

Digital4Sustainability is dedicated to accelerating the so called ‘twin transition’ (sustainable & digital).

Reducing the perceived price barrier for organic food among consumers

 Project

Publications

Education

The research group strives to actively contribute to the development of education in the field of marketing and customer experience. In recent years, we have contributed to the development of the bachelor’s degree programme in Commercial Economics and the master’s degree programme in Data Driven Business.

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Collaboration

Our professors and researchers

More professors and researchers
  • Professor Tijs Timmerman

    Tijs Timmerman

    Professor Marketing & Customer Experience Show profile
  • Gerrita van der Veen

    Gerrita van der Veen

    Professor Marketing & Customer Experience Show profile
  • Rhied Al-Othmani

    Rhied Al-Othmani

    Lecturer-researcher Marketing & Customer Experience Show profile

  • Suzanne de Bakker

    Lecturer-researcher Marketing & Customer Experience, Social Interaction in Public Spaces Show profile