Dr. Suzanne de Bakker is associate professor of Behavioral Communication at the research group Communication in Digital Transition at HU University of Applied Sciences. Her research aims to support (communication) professionals in their daily activities, so that they can function and communicate effectively with the increasingly complex outside world.

As a senior lecturer, Suzanne is also affiliated with the Institute for Communication. Previously, she was a lecturer in Corporate Communication at the Department of Communication Science at the University of Amsterdam, where she obtained her PhD in 2006 with a dissertation on information overload among employees. 

In April 2017, her book "Contentmarketing", the first higher professional education textbook on this topic was published by Noordhoff Publishers. In addition, she regularly provides workshops and courses on behavioural change, content marketing, topical advertising and influencers.

Fields of expertise

  • Social media engagement
  • Behavioural communication
  • Contentmarketing 


    • Research groups: Communication in Digital Transition, Digital Ethics
    • 1 August 2023 - 1 September 2025
    Care for Sexuality
    • Research groups: Co-design, Communication in Digital Transition, New Energy in the City, Sustainable Communities
    • 1 April 2021 - 31 December 2023
    Clever Area Development

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Suzanne de Bakker

  • Lecturer-researcher
  • Research groups: Communication in Digital Transition, Marketing & Customer Experience