Tijs Timmerman
"Brand builders who love people, build brands that people love"
Trained as psychologist, Tijs started his career as academic researcher in the field of brand management, after which he learned the ropes of commercial brand building at international organizations such as Unilever, Philips, Heineken and as brand strategy consultant.
Field of expertise
- Brand Strategy
- Consumer Psychology & Behaviour
- Marketing
Central to his work is the question of how marketing professionals can uphold a human perspective in creating positive impact on People, Planet and Profit. His focus is on applied research that accelerates the development and delivery of brand-led & human-centric value propositions and experiences. Important enablers in this are the organization’s ability to leverage cross-silo collaboration, and maximizing the potential of creativity and technology to the mutual benefit of customers and company.
Publications
- Aligning perspectives: retailers and Generation Z consumers in the second-hand fashion market
- Experience matters: a systematic review and research agenda on predictors to buy sustainable fashion
- The disconnect in sustainable fashion marketing: Retailers’ perceptions of consumer drivers and their marketing tactics
