Developing collective identity in multi-party collaboration

Authors Schruijer S. , Gerrita van der Veen , Renate van der Meer
Publication date 6 September 2017
Research groups Marketing & Customer Experience
Type Lecture


Paper presented at IWOT (International Workshop on Teamworking), Trondheim, Norway


Language English
Key words collective identity

Renate van der Meer

Renate van der Meer | Researcher | Marketing, Market Research and Innovation

Renate van der Meer

  • Researcher
  • Research group: Marketing & Customer Experience

Marketing and Customer Experience