Developing collective identity in multi-party collaboration

Authors Schruijer S. , Gerrita van der Veen , Renate van der Meer
Publication date 6 September 2017
Research groups Marketing & Customer Experience
Type Lecture

Summary

Paper presented at IWOT (International Workshop on Teamworking), Trondheim, Norway

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Language English
Key words collective identity

Renate van der Meer

Renate van der Meer | Researcher | Marketing, Market Research and Innovation

Renate van der Meer

  • Researcher
  • Research group: Marketing & Customer Experience

Marketing and Customer Experience