Renate van der Meer
Within the Marketing & Customer Experience research group, Renate is participating in the Plenty research project, which explores methods for increasing the market success of plant-based, protein-rich food innovations from SMEs. This research is of societal importance because it contributes to addressing the climate crisis.
Dr. Renate van der Meer received her PhD on September 8, 2025, with her dissertation, "Collective Identity & Multi-Party Collaboration: Steering and Connecting in a context of differences."
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In addition to her work as a researcher at the research group, Renate fulfils several roles in the Communication programme. She is the coordinator of the Art of Dialogue course and a member of the curriculum committee of the OTEG (Education & Assessment Expert Group). She is involved with the student advisory agency Scompany, which she led for five years.
In both her work and life, she is interested in how people and organizations function in relation to their goals and ambitions.
She enjoys helping them become aware of their behavior and working with them to develop solutions to increase their effectiveness. Identity plays a role in this, as the concept revolves around self-image, self-manifestation, and positioning themselves in relation to others.
Fields of expertise
- Strategic advice for (multi-party) collaborations
- Organizing communication and effective performance
- Coaching and teaching young professionals
By connecting efforts, approaches, goals, and results, Renate aims to clarify and analyze communication issues within organizations. In doing so, she incorporates and connects diverse perspectives.
"In a collaborative situation where parties must develop their own relationships, it's crucial that they actively work towards the recognition of all parties within the collective. "
