Renate van der Meer | Researcher | Marketing, Market Research and Innovation

Renate van der Meer

Researcher

Renate van der Meer (1970) is studying the role of collective identity in the functioning of multi-party cooperative relationships.
Her research focuses on the way in which the parties involved develop (shared) meanings with regard to (aspects of) a collaboration and on the relationship between these meanings and the functioning of the cooperative relationships.

In addition to her research, Renate teaches Corporate Communication.
This field of study ties in closely with her doctoral research. Concepts such as identity, image, reputation, corporate branding, stakeholder management and the organisation of communication are central themes in this field of study.

Renate has been working as a lecturer at the Institute for Communication at HU University of Applied Sciences Utrecht since 2002. For five years during this term, she was also the manager of the consultancy firm Scompany.

She has a bachelor's degree in Marketing (Saxion Hogeschool) and a master's degree in Communication from Radboud University Nijmegen.

Fields of expertise

  • Analysis (micro <-> macro)
  • Strategic organisation and communication
  • Realistic advice

Publications

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Renate van der Meer | Researcher | Marketing, Market Research and Innovation

Renate van der Meer

  • Researcher
  • Research group: Marketing, Market Research and Innovation