How to use Data to Increase Bike Use by Travellers

Authors Marja Exalto-Sijbrands , Jelle Baars , Jelle Wijers , Nick van Grol , Bas Evers , Pascal Ravesteijn
Published in A. Pucihar, M. Kljajić Borštnar, R. Bons, A. Sheombar, G. Ongena & D. Vidmar (Eds.)., 35th Bled eConference – Digital Restructuring and Human (Re)action: June 26 – 29, 2022, Bled, Slovenia, Conference Proceedings
Publication date 26 June 2022
Research groups Process Innovation and Information Systems
Type Lecture

Summary

Abstract The Government of the Netherlands wants to be energy neutral by 2050 (Rijksoverheid, sd). A transition towards non-fossil energy sources also affects transport, which is one of the industries significantly contributing to CO2 emission (Centraal Bureau Statistiek, 2019). Road authorities at municipalities and provinces want a shift from fossil fuel-consuming to zero-emission transport choices by their inhabitants. For this the Province of Utrecht has data available. However, they struggle how to deploy data to positively influence inhabitants' mobility behavior. A problem analysis scoped the research and a survey revealed the gap between the province's current data-item approach that is infrastructure oriented and the required approach that adopts traveler’s personas to successfully stimulate cycling. For this more precisely defined captured data is needed and the focus should shift from already motivated cyclists to non-cyclers.

On this publication contributed

Language English
Published in A. Pucihar, M. Kljajić Borštnar, R. Bons, A. Sheombar, G. Ongena & D. Vidmar (Eds.)., 35th Bled eConference – Digital Restructuring and Human (Re)action: June 26 – 29, 2022, Bled, Slovenia, Conference Proceedings
ISBN/ISSN URN:ISBN:978-961-286-616-7
Key words zero emission, mobility behavior, transport choice, data driven mobility
Digital Object Identifier 10.48544/1a26b65d-c683-4de8-8066-b7a8e2152739
Page range 203-216

Marja Exalto

Marja Exalto

Marja Exalto

  • Researcher
  • Research group: Process Innovation and Information Systems