Monitoring mobilization

Authors Petra Sneijder , Annette Klarenbeek , Baukje Stinesen , Maartje Harmelink
Published in Journal of Communication Management
Publication date 2018
Research groups Communication in Digital Transition
Type Article


The purpose of the paper is to describe the ways in which people use language to achieve mobilization. Recognizing and anticipating the discursive practices that are used online, for instance for mobilization, increasingly is a primary concern for professionals in crisis communication or issue management. A discursive psychological perspective is drawn upon to conduct a qualitative analysis of the interactional and rhetorical features of mobilization on two Facebook event pages, and to discover patterns of talk. The study offers important insights for communication professionals (for instance, in the domain of crisis communication), enabling them to recognize mobilizing practices in other contexts and designing an adequate response.


  • Annette Klarenbeek
    • Professor
    • Research groups: Communication in Digital Transition
  • Baukje Stinesen | Researcher / PhD candidate | Research group Behaviour & Conversation in digital transition
    Baukje Stinesen
    • PhD candidate
    • Research groups: Communication in Digital Transition

Language English
Published in Journal of Communication Management
Year and volume 22 1
Key words social media, Rhetoric, Crisis communication, Communication practitioner
Page range 14-27