Service Design, insights from nine case studies

Authors Tanja Enninga, M.M. Manschot, C. van Gessel, J. Gijbels, Remko van der Lugt, Sjoukje Sleeswijk Visser, Fenne Verhoeven, Berit Godfroij
Publication date 1 October 2013
Research groups Co-design
Type Book


Service design is literally the design of services. Service designers improve existing services or design completely new ones. Nothing new so far. Services have been around for centuries, and every service was conceived and designed by someone. However, service design takes a different angle; a different perspective as its starting point: it is a process of creative inquiry aimed at the experiences of the individual user. ‘Service design, insights from 9 case studies’ is the final publication of the Innovation in Services programme. During this programme, creative design agencies applied the methods of service design in nine different projects.

On this publication contributed

Language English
ISBN/ISSN URN:ISBN:978-90-815602-6-9
Key words Service design, Participatory design, Co-design

Tanja Enninga