Stronger brands in all product categories based on warmth and competence

Authors Ronald Voorn , D. Muntinga
Publication date May 2017
Type Lecture

Summary

researchcomponents.publicationcontent.personslist.publicationauthors

  • Ronald Voorn | Researcher | Marketing, Market Research and Innovation
    Ronald Voorn
    • Researcher
    • Research groups: Marketing, Market Research and Innovation

Language English

Ronald Voorn

Ronald Voorn | Researcher | Marketing, Market Research and Innovation

Ronald Voorn

  • Researcher
  • Research group: Marketing, Market Research and Innovation