The Discourse Analytical Glasses (DAG)

Authors Petra Sneijder , Baukje Stinesen , Maartje Harmelink , Annette Klarenbeek
Published in Proceedings International Communication Association Conference (ICA)
Publication date 2018
Research groups Communication in Digital Transition
Type Lecture

Summary

In this paper we describe the development of a training for crisis communication professionals, the ‘Discourse Analytical Glasses’(DAG). The DAG training was developed based on the results of three discursive studies on social media discussions about crisis situations. In the training, participants gain insight into the discursive activities that were demonstrated to be particularly relevant in these discussions: rumour construction and mobilization. The training aims to increase the crisis communication professional’s sensitivity for the way language is used on social media and help them to formulate appropriate and timely reactions during crises causing social anxiety in the public domain. In dit artikel beschrijven we de ontwikkeling van een training voor professionals in crisiscommunicatie, de ‘Discoursanalytische Bril’ (DAB). De DAB werd ontwikkeld op basis van resultaten van drie studies naar discussies op sociale media over crisis situaties. In de training krijgen de deelnemers inzicht in de discursieve activiteiten die relevant zijn in deze discussies: geruchtvorming en mobilisatie. De training heeft als doel de interactionele gevoeligheid van de communicatieprofessional te verhogen, zodat deze opmerkt hoe taal wordt gebruikt op sociale media. Ook helpt de training de communicatieprofessional om tijdig passende reacties te formuleren tijdens crises die sociale onrust in het publieke domein veroorzaken.

On this publication contributed

  • Baukje Stinesen | Researcher / PhD candidate | Research group Behaviour & Conversation in digital transition
    Baukje Stinesen
    • PhD candidate
    • Research groups: Communication in Digital Transition
  • Annette Klarenbeek
    • Professor
    • Research groups: Communication in Digital Transition

Language English
Published in Proceedings International Communication Association Conference (ICA)
Key words crisis communication, rumour construction, mobilization, social media

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