The role of values in the consumer brand selection process

Authors Ronald Voorn , Gerrita van der Veen , Sabrina Hegner , Ad Pruyn
Publication date 2016
Type Lecture

Summary

researchcomponents.publicationcontent.personslist.publicationauthors

  • Ronald Voorn | Researcher | Marketing, Market Research and Innovation
    Ronald Voorn
    • Researcher
    • Research groups: Marketing & Customer Experience

Language English

Ronald Voorn

Ronald Voorn | Researcher | Marketing, Market Research and Innovation

  • Researcher
  • Research group: Marketing & Customer Experience