The role of values in the consumer brand selection process
| Authors | Ronald Voorn , Gerrita van der Veen , Sabrina Hegner , Ad Pruyn |
|---|---|
| Publication date | 2016 |
| Research groups | Marketing & Customer Experience |
| Type | Lecture |
Summary
| Language | English |
|---|
| Authors | Ronald Voorn , Gerrita van der Veen , Sabrina Hegner , Ad Pruyn |
|---|---|
| Publication date | 2016 |
| Research groups | Marketing & Customer Experience |
| Type | Lecture |
| Language | English |
|---|