Uncovering the audience perspective

Authors Hannah Greber, Sophie Lecheler, Loes Aaldering, Yael de Haan, Sanne Kruikemeier, Nele Goutier, Kiki de Bruin
Published in Journalism
Publication date 2023
Research groups Quality Journalism in Digital Transition
Type Article


There has been limited adoption of Immersive Journalism (IJ) by the audience; simultaneously, the audience’s perspective is rarely considered in the production and research of IJ. At this point, however, it is crucial to incorporate an audience perspective to identify potentially unintended effects of IJ and improve on the innovation of IJ. This study investigates the audience’s experience and evaluation of IJ by qualitatively analyzing their thoughts after viewing two IJ cases. Our results indicate that the audience may pick up on intended effects, such as a sense of presence and an intense emotional experience, but some also express unease towards these effects. Furthermore, the audience struggles to comprehend this study’s two immersive journalistic cases as part of the journalistic genre. These findings provide insight into the gap between the initial hype and the current reality of IJ and provide the basis for propositions for future IJ productions.

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On this publication contributed

  • Yael de Haan
    Yael de Haan
    • Professor
    • Research group: Quality Journalism in Digital Transition
  • Kiki de Bruin
    Kiki de Bruin
    • PhD candidate
    • Research group: Quality Journalism in Digital Transition

Language English
Published in Journalism
Key words audience studies, innovation, journalism, qualitative research methods, technology
Digital Object Identifier 10.1177/14648849231214675

Quality journalism in Digital Transition