Alycia Colijn

PhD candidate
In January 2024, Alycia started her PhD-trajectory on Responsible AI within the marketing field. After spending three years as a management trainee in the corporate sector, her social involvement, preference for an intellectual challenge and a passion for data-driven marketing, led her to this trajectory.


In 2019, Alycia graduation cum laude from her MSc. Data Science & Marketing Analytics at Erasmus School of Economics, followed by an LLM. International & European Union Law at Erasmus School of Law in 2020. In September 2020 she started her career as a management trainee, where she worked on projects in the fields of Marketing Automation, Robotic Process Automation, Content Marketing and Diversity & Inclusion.

AI presents tremendous opportunities for marketers, particularly in the areas of personalization and efficiency. However, as more consumer data becomes available, a closer careful consideration must be given to how that data is handled. Alycia aims to explore how AI can be leveraged to benefit both the marketer and the consumer optimally.


  • (content) Marketing
  • Artificial Intelligence
  • Customer Journeys

Any questions or want to collaborate?

Alycia Colijn

  • PhD candidate
  • Research group: Marketing & Customer Experience