Alycia Colijn

PhD candidate
In January 2024, Alycia started her PhD-trajectory on Responsible AI within the marketing field. After spending three years as a management trainee in the corporate sector, her social involvement, preference for an intellectual challenge and a passion for data-driven marketing, led her to this trajectory.

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In 2019, Alycia graduation cum laude from her MSc. Data Science & Marketing Analytics at Erasmus School of Economics, followed by an LLM. International & European Union Law at Erasmus School of Law in 2020. In September 2020 she started her career as a management trainee, where she worked on projects in the fields of Marketing Automation, Robotic Process Automation, Content Marketing and Diversity & Inclusion.

AI presents tremendous opportunities for marketers, particularly in the areas of personalization and efficiency. However, as more consumer data becomes available, a closer careful consideration must be given to how that data is handled. Alycia aims to explore how AI can be leveraged to benefit both the marketer and the consumer optimally.

Expertises

  • (content) Marketing
  • Artificial Intelligence
  • Customer Journeys

Any questions or want to collaborate?

Alycia Colijn

  • PhD candidate
  • Research group: Marketing & Customer Experience