Annoëlle van Hooff
Annoëlle van Hooff has been a researcher at the University of Applied Sciences Utrecht since 2022. Within the research groups Organizations in Digital Transition and Co-Design, she passionately focuses on various issues related to (neuro)diversity, inclusion, and the (digital) work and learning environment, using a design-oriented approach.
With a bachelor’s degree in Communication & Multimedia Design and a master’s degree in Design Driven Innovation, she primarily draws energy from connecting people and bringing different perspectives together. She does this by organizing, facilitating, and guiding co-design sessions. In addition, she is skilled at translating qualitative research data into an accessible and transferable form.
Expertises
- Planning and organizing
- Diversity and Inclusion
- Design Thinking
- Design Research
- Complex and systemic questions
Driven by her passion for inclusive design, she is adept at communicating with creative professionals and teams to exchange knowledge and ideas. She is motivated by the desire to ensure that the needs of underrepresented groups are met and hopes to achieve this through practice-based research and creative co-design. Her goal is to create powerful solutions that meet the needs of the widest possible diversity of people.
"I see myself more as a connector than as a researcher. Bringing people and issues together is my number one priority. "
In addition to the projects listed below, she is also involved in the projects “CO-INTEND: Co-design of Interaction Technologies Embracing Neuro-Inclusive Dynamics” and “Healthy Early Life Start (HEALS) Applied: optimizing opportunities to reduce early life stress and its adverse effects in routine preventive healthcare in the first 1,000 days of life.”
In the media
Digital Inclusion follow-up research – the Neuro-Inclusive Toolbox 2025: https://www.youtube.com/watch?v=R-nEDlzU2yU&t=11s
