Annuska Toebast
Richtext
Annuska aims to connect research and practice in her work. With a background in marketing and communications, her research interests and specialization lie in consumer research with a focus on sustainable fashion consumption.
Annuska works in the research group Marketing and Customer Experience Lectorate (HU) together with the Copernicus Institute of Sustainable Development (Utrecht University) on her PhD research.
Annuska lectures at Utrecht University of Applied Science (e.g., Minor ‘Marketing of Sustainable solutions’), blogs for SWOCC, is part of the UU Sustainable Behavior team & connected with other UU fashion researchers, and contributed to the international PLATE conference.
Annuska has a Masters' degree in Business Communication, as well as a Masters’ degree in Business Strategy (both Radboud University), and studied at Berkeley (University of California).
Expertises
- Sustainable Fashion
- Consumer Behavior Change
- SHIFT Framework
Publications
- Aligning perspectives: retailers and Generation Z consumers in the second-hand fashion market
- Experience matters: a systematic review and research agenda on predictors to buy sustainable fashion
- The disconnect in sustainable fashion marketing: Retailers’ perceptions of consumer drivers and their marketing tactics
