His background and interests are mainly focused towards quantitative customer data and data analysis. Dies has worked for years as a (senior) consumer researcher and has been working on innovation projects, concept testing, product testing, branding and segmentation studies. Also, he works as a independent researcher for his company DiesAdvies. Besides he also guides a promising startup, Occasionkeuring Nederland.
The overarching theme in his work is using customer data to predict and improve the desirabililty and viability of new ideas, concepts, products and services.
- Qualitative and quantitative research
- Data analysis