Meliska Meintjes

Researcher

Research group
Marketing & Customer Experience
E-mail
meliska.meintjes@hu.nl
Phone number
+31 6 15 403 323

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Meliska Meintjes has been working as a Researcher and Consultant within the research group Marketing & Customer Experience at HU since 2023. Her mission is to explore innovative strategies in sustainable marketing, focusing on consumer behavior, food, and agribusiness. She actively contributes to the Dierzaam project, cultivating preferences for sustainable and ethical meat products. Meliska is passionate about bridging academia and practical industry applications to foster a more sustainable future.

As a South African with a background in design, Meliska Meintjes brings a diverse perspective to her role. Holding a degree in International Business with a specialization in Marketing and Sales, she has extensive experience as a Marketing Manager in startups and scale-ups. Currently pursuing a master's degree in Sustainable Business Transition, with a focus on Sustainable Marketing, Meliska combines her practical expertise with ongoing academic endeavors.

Meliska is driven by a passion for sustainable marketing solutions that intertwine environmental consciousness with consumer behavior. Her goal is to bridge the gap between academia and industry, promoting ethical practices in marketing and agribusiness. With a commitment to fostering a sustainable future, she is actively contributing to research aiming to shift consumer preferences towards sustainable and ethically sourced products. Her endeavor is to create impactful, innovative strategies that align with global sustainability goals while advocating for a more conscious consumer culture.

Expertises

Sustainable Marketing
Consumer Behavior
Ethics in Marketing

"Harmony in sustainable marketing fuels my mission to inspire conscious choices, weaving ethics into every consumer's journey."

Any questions or want to collaborate?