As a South African with a background in design, Meliska Meintjes brings a diverse perspective to her role. Holding a degree in International Business with a specialization in Marketing and Sales, she has extensive experience as a Marketing Manager in startups and scale-ups. Currently pursuing a master's degree in Sustainable Business Transition, with a focus on Sustainable Marketing, Meliska combines her practical expertise with ongoing academic endeavors.
Meliska is driven by a passion for sustainable marketing solutions that intertwine environmental consciousness with consumer behavior. Her goal is to bridge the gap between academia and industry, promoting ethical practices in marketing and agribusiness. With a commitment to fostering a sustainable future, she is actively contributing to research aiming to shift consumer preferences towards sustainable and ethically sourced products. Her endeavor is to create impactful, innovative strategies that align with global sustainability goals while advocating for a more conscious consumer culture.
- Sustainable Marketing
- Consumer Behavior
- Ethics in Marketing
"Harmony in sustainable marketing fuels my mission to inspire conscious choices, weaving ethics into every consumer's journey."