Rutger is a trained physiotherapist and has an MBA in Business Administration. His mission: to merge quality assurance in physiotherapy with insights in the field of Business Administration. He has also launched a ‘business community’ for entrepreneurs working in Movement Care, as well as developing the course ‘The Enterprising Care Professional’.
Current healthcare legislation requires physiotherapeutic practices to provide high quality at a low cost. Can practices keep offering this combination in financial terms? Or are they required to innovate? By organising a collaborative programme or offer for a specific neighbourhood or company? These questions have an impact on both the quality of the delivered physiotherapy and the provider’s commercial and operational insights.
The answer follows from research into business model innovation for physiotherapeutic practices in primary care, performed within both the Research group Financial-Economic Advice in Innovation (FAI) and the Research group Innovation of Movement Care.
Until recently, Rutger served as head of the Psychosomatic Physiotherapy major offered within the Physiotherapy master’s degree programme at HU University of Applied Sciences Utrecht’s Institute for Human Movement Studies.
- Building and changing business models: a qualitative study among Dutch physiotherapy primary healthcare organisations.
- The relations between business model efficiency and novelty, and outcome while accounting for managed competition contract: a quantitative study among Dutch physiotherapy primary healthcare organisations
- A Health Care Value Framework for Physical Therapy Primary Health Care Organizations