After your graduation

We provide you with a flying start to your (international) career in marketing, business and media, with you playing a pivotal role in the exciting global creative business.

When you graduate, you will receive a Bachelor of Arts (BA) degree, together with the International Diploma Supplement (IDS) in English.

Career prospects

With your Creative Business degree, you are set for an exciting career in Advertising, Media & Entertainment, Design, Music, Publishing, Gaming, Fashion or IT! You may work for an international company in the Netherlands or abroad, or start your own business.

As customer journey manager, you develop and implement ideas to communicate with leads and customers. Your aim is to optimise customer experience, improve customer loyalty and influence growth of, for example, an online fashion brand.

As community Digital Marketer manager, you create social media and communication campaigns in line with marketing strategies. You provide text, image and video content for social media accounts and you respond to comments and customer queries in a creative and customer-centred way.

As brand manager, you are in the lead on all communication coming from the brand – both internally and externally. You manage brand strategy and execution, and coordinate brand partnerships. You might do this for a start-up, a fashion brand or a global media company.

You design, build and maintain the social media presence of an organisation. You have mastered marketing tools and strategies and lead-integrated digital marketing campaigns – from concept to execution. Digital marketers work together with the marketing team, designers, programmers and sales.

As growth hacker you drive growth by developing and launching interactive tools and apps. You collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth, test and optimise marketing tactics and improve customer experiences.


  • The Walt Disney Company
  • Adidas
  • Vice Media
  • G-Star Raw
  • Hearst Publishing

Job opportunity


Postgraduate studies

After your graduation, you may continue your education towards a Master's degree at a college or university around the world. In some cases, you may need a special minor to enrol, or follow an extra preparation course which may take up to a year.

Stay in touch with us

We like keeping in touch with former students, and we advise you to do the same. They are a great source of information about developments in your field. And in the connected world of today, a good network is of immense value. Every year, we organise an alumni event to which our fourth-year students are also invited. This allows them to learn more about the working practice and start building their network.

Charlotte Rubesa, alumnus Creative Business, HU University of Applied Sciences Utrecht

"I’ve always had a broad sense of curiosity, and working here is helping me feed that curiosity, while also making me hungry for more."

Charlotte Rubesa (Age 23)