After your graduation

We provide you with a flying start to your (international) career in marketing, business and media, with you playing a pivotal role in the exciting global creative business.

When you graduate, you will receive a Bachelor of Arts (BA) degree, together with the International Diploma Supplement (IDS) in English.

Career prospects

CB graduates are creative, forward thinkers with thorough knowledge of business, humanity, marketing, media and digital transformation to new technologies. They can initiate innovation in multi-disciplinary and multi-cultural network environments.

With your Creative Business degree, you are set for an exciting career in Advertising, Media & Entertainment, Design, Music, Publishing, Gaming, Fashion or IT! You may work for an international company in the Netherlands or abroad, or start your own business.

Specialists who are experts in search engine optimization (SEO), search engine marketing (SEM), and email campaigns are in high demand. Applicants with marketing and digital skills that can help companies build their brands for remote prospects and followers will be very attractive to employers in.

While designing and implementing a digital infrastructure will always be important, human skills are becoming even more in-demand as businesses need to build their network remotely. They are looking for next-level network development and solutions.

Responsible for generating demand at the top of the funnel. Focuses mostly on campaign deployment and works with other team leads and regional marketing managers to coordinate timing and production of campaigns. KPIs are, for instance: 'generate 60.000 new leads per month — 90 percent of which organic'.

As customer journey manager, you develop and implement ideas to communicate with leads and customers. Your aim is to optimise customer experience, improve customer loyalty and influence growth of, for example, an online fashion brand.

As community Digital Marketer manager, you create social media and communication campaigns in line with marketing strategies. You provide text, image and video content for social media accounts and you respond to comments and customer queries in a creative and customer-centred way.

As brand manager, you are in the lead on all communication coming from the brand – both internally and externally. You manage brand strategy and execution, and coordinate brand partnerships. You might do this for a start-up, a fashion brand or a global media company.

You design, build and maintain the social media presence of an organisation. You have mastered marketing tools and strategies and lead-integrated digital marketing campaigns – from concept to execution. Digital marketers work together with the marketing team, designers, programmers and sales.

As growth hacker you drive growth by developing and launching interactive tools and apps. You collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth, test and optimise marketing tactics and improve customer experiences.

Organisations

In order for a company to achieve its goals (selling their product/service, gathering donations, etc.), they will most likely need people that can occupy positions in the above examples. Companies that hire in these positions are for example:

  • The Walt Disney Company
  • adidas
  • VICE Media
  • G-Star RAW
  • Hearst Publishing

Job opportunity

75%

Postgraduate studies

After your graduation, you may continue your education towards a Master's degree at a college or university around the world. In some cases, you may need a special minor to enrol, or follow an extra preparation course which may take up to a year.


Stay in touch with us

We like keeping in touch with former students, and we advise you to do the same. They are a great source of information about developments in your field. And in the connected world of today, a good network is of immense value. Every year, we organise an alumni event to which our fourth-year students are also invited. This allows them to learn more about the working practice and start building their network.

Charlotte Rubesa, alumnus Creative Business, HU University of Applied Sciences Utrecht

"I’ve always had a broad sense of curiosity, and working here is helping me feed that curiosity, while also making me hungry for more."

Charlotte Rubesa (Age 23)