During the programme

During the Creativity course you will learn how to get to creative solutions by using the method Design Thinking and how to arrange creative processes. You will make a presentation on your creative process and present.

In this course you will achieve a thorough understanding of customers, how to satisfy consumers’ needs and how to influence consumer behaviour. You will learn how cultural and sociological influences play an important role in order to implement a marketing concept.

As a professional you will always interact with people and develop products and services. You have to make informed choices and critically reflect on these choices. How can you make sure that what you develop really suits your target audience? How do you get a thorough insight into the other person you are working for? And how will you, as the developer, influence this process?

You will be introduced to communication as a branche of science and you will gain essential knowledge about how it was developed and what it involves today. You will learn about the characteristics and functions of communication as proposed by various academic schools of thought.

You will develop an understanding of marketing processes, including the international commercial environment, the customer segmentation of markets, commercial participation, branding, pricing and channel to market strategies.

Moreover, you will get to know the ways in which organisations communicate with the marketplace and stakeholders about themselves, their corporate commitments and their products and services.

This course offers you an overview of the cultural, social and historical concerns that matter when working in the media industry. You will reflect on your role as active audience, consumer and user of global media content. You will analyse contemporary trends and conflicts in the current media culture. Within class, you debate the social aspects of these new media developments.

You will learn about different types of entrepreneurship in global creative business and the business models that go with it. As a result of societal and technological developments, different types of entrepreneurship have emerged and business models have evolved. You will get a basic understanding of profit and loss and explore the concept of value-creation, which includes also non-financial aspects.

In this course will learn about the typical creative businesses worldwide, often still known as industries, such as film, radio, TV, print, advertising, games, etc. You will learn how to optimize experiences between artists and fans, brands and consumers, games and players, and how to take different cultures into account.

This course empowers you to be an active and responsible learner. The course equips you with the necessary insights and study-skills by means of class exercises, self-assessments, peer feedback and writing of reflective journals. This way we guide you in taking the first steps towards becoming a self-directed learner.

The aim of this course is to learn what quality design work entails and how you make sure that the goals of a marketing, communication or media project are realized through design. You will get familiar with award winning media and how you can make sure that media can be created and delivered across different platforms.

You learn the basics in quantitative and qualitative data analysis. By collecting and analysing data corresponding to a self-defined research question, you gain knowledge of data collection and analysis techniques.

This is an elaborate course on the basics of research and research methods which are relevant for the professional field. Through the conversion of a practical problem into research and by applying the acquired knowledge and skills, you will be trained in the essentials of research design and strategy.

Technological innovations have wide-ranging cultural implications, and this tendency will only increase in the future. To solve societal problems, technologies are necessary. This course requires you to look ahead and visualize how technology changes society, and help you create an open mindset to new technologies and innovations.

This course will guide you to understand the paradigm shift in the Creative Business. You will learn how the agency model is losing ground and how we are shifting from creative industry to creative business.

In this course you will learn about the key principles, concepts, and practice of crossmedia communication and marketing. Crossmedia communication/marketing is the practice of leveraging both traditional and digital communication channels to communicate with target audiences. You will get a hands-on experience in developing a crossmedia concept in the form of a content strategy for a client.

Almost everything in our lives has been designed by someone. Human-Centred Designers believe the most important person in the design process isn’t the designer. It’s the humans (aka, ‘users’) who’ll be wearing the clothes, sitting on the chair, or taking the course. In this course you’ll go on the same journey all Human-Centred Designers go on.

This Entrepreneurship course will not be the classic “write a business plan” training about describing how a new business will create, deliver and capture value. It will be an active learning experience. You will have to create your own start-up concept, but that is only the start of it. Can you convince real investors? Hop on and get ready for the changing startup arena.

Researchers and marketeers can scan data for trends in culture, society, and business. But the job is not done by collecting and analysing the data in a dry report. Before data can become useful to different audiences, it needs be developed within the storytelling process by creating a narrative and producing data visualizations. In this course you will learn how to turn raw data into a compelling story.

We are globalizing fast, we are in perpetual beta and we are decentralizing. In this course we will look at the typical silicon valley giants, the scale-ups, the start-ups and the nomadic workers. This will prepare you for year 3, work placement. You will realize there's more out there than the classical 'brick & mortar', what company structure fits you best, what culture would work best for your personality at this moment in life, fitting your goals and needs best.

Living in a global world calls for an increased sensitivity to local tastes. As future professionals, being proficient in intercultural communication is a competence that you will need across the different sectors of the Creative Industries. In this course we will explore the complex and dynamic relationship between culture and communication, and discuss the challenges and opportunities of effective intercultural communication.

Culture is complex, and reflected in every network that we are in, and every action that we do. Diversity is key in this course. Our focus is not only on national culture, but on culture as a complex social network or web, composed of cultural differences such as gender, age, ethnicity and lifestyle. This course will teach you the art important concepts in the field of cultural studies, and learn you how to translate these in real life skills.

Gamers, fans, hackers are examples of technology and media communities which are often described as participatory cultures. Our common goal is to gain deep insights about emerging participatory cultures. At the end of this course, you will co-create an event with all classes in which you present your participatory culture in an interactive innovative way (e.g. a café, a panel, a game, a YouTube set-up). Think outside the box!

In this course you’ll learn about the big ideas, strategies, tools, and theories that brand strategists use every day to build stronger brands. You'll then be given a real brief, from a real client, and use what you've learnt to make their brand stronger. This will be a highly experimental, hands-on course, so show up ready to roll up your sleeves, and solve real brand problems.

If creative and innovative organisations want to be successful in highly uncertain and competitive environments, they need to understand how to build creative teams. In this course you will soon be working on a real life creative briefing experience with reality check, whilst participating in a creative team where everyone has a particular role. With your team you will be working towards a final presentation. Will your pitch match the expectations of the client?

In this specialisation course, you learn to evaluate, strategize and conceptualise interactive experiences such as events, installations, games. In the first section of the course you will learn the basics of interactive design. In the second section of the course, you will use the acquired knowledge to conceptualise and prototype an interactive experience they will develop for a particular briefing.

This courses teaches you how news media and organisations interact through public relations in the public sphere. You will learn how framing in the media works and how to analyse news by spotting the different perspectives about relevant issues and actors. You will use the to apply professional communication for designing and distributing their own framing of a relevant story on behalf of a client.

How do you create content that succeeds, in an era of peak attention, digital detoxing, and ad-blocking? And how do we ensure that content is deeply relevant, not just to our client’s problems and our consumers lives, but also the needs of digital channels and the black box technology and algorithms that power them. In this course you'll learn how to do just that. This is a hands-on course, where you'll dive into the deep end of both the strategic and creative sides of the content marketing process, honing your own techniques, insights and point of view along the way. 

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner. In this course you’ll learn the most important drives that motivate people, how the human brain uses 2 systems to make decisions and the forces that shape human behaviour.