Creative Business
State of the art degree programme Creative Business (CB) prepares you for a career in the global creative business, focussing on the latest developments in international marketing, media and business innovation. You work with an international group of students and tutors on global projects; for example bringing an American product or brand to the European market, or introducing a European innovation to the Middle East.
During your time with us, you will build on your professional profile and personal brand by creating your own learning paths that match your interests and needs. CB has a global focus – from day one you work in cross-cultural international teams, and on cross-border projects in the fields of Marketing, Media and Business Innovation. Your fellow students and our teaching staff come from all over the world, and you will spend at least one semester working or studying abroad. You develop into a flexible and creative professional with an entrepreneurial mind set, ready for an (international) career in creative business.
Useful to know
| Start date | September |
|---|---|
| Application Deadline | 1 May – students living in the Netherlands (Dutch or Foreign nationality), 15 June (non-EU students) & 1 August (EU students) |
| Location | Heidelberglaan 15 Utrecht |
| Practical Information | |
| Scholarships |
During the programme
You develop a solid foundation in marketing, media, culture and business theory, and you work on real-life cases from the field of international creative business. You build your personal brand through a variety of electives, starting in the second year.
Job prospects
You will work as Customer Experience manager, Creative Strategist, Data Storytelling Expert, Community Manager, Brand Manager, Growth Hacker, Creative Marketing Manager, or one of many other interesting roles.
Want to know more?
In our brochure you can read more details about the programme.
Admission requirements
If you want to apply to our Creative Business programme, you need to have a secondary school diploma at a sufficient level, and English proficiency at least CEFR level B1.
Compentences
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Global teamplayer
We prepare and train you for global flexibility in creative business. From day one you work in cross-cultural international teams, on cross-border projects.
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Creative thinker
You will be prepared for international careers with employers with a creative core, from vintage to start-up to scale-up.
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Analytical attitude
You learn how to manage the commercial power of creativity, think strategically and conceptually and find innovative ways to solve the challenges of today’s international creative business.
"Having the opportunity to explore the creative industry in so many fields, working together with talented people, working on real life projects, is really exciting!"
Barbara Krzonkalla (Age 20) Second year student
"Having the opportunity to explore the creative industry in so many fields, working together with talented people, working on real life projects, is really exciting!"
Barbara Krzonkalla (Age 20)Second year student
Studying Creative Business gives you plenty of room for personal exploration. A very diverse field of interests is covered within this programme: from research, communication, marketing, branding and entrepreneurship, to digital media design, creativity and management.
What I like most about this study programme is that we combine different fields in real projects. From preparing a press conference, to shaping our own business ideas together with our lecturers, or, as I like to call them, coaches. We have Art Directors, Creative Directors, Consultants, Marketers, lecturers from advertising agencies, and many more.
I mean, having the opportunity to explore the creative industry in so many fields, working together with talented people, working on real life projects, is really exciting!
Meeting people from all over the world and learning about cultural differences and how to adapt to them really prepares us for an international career.
"The thing I like most about Creative Business is the practicality. During my first year, I had the chance to learn new skills, do many creative projects, and even work with real companies."
Minh Anh Trinh Nguyen (Age 19) Second year student
"The thing I like most about Creative Business is the practicality. During my first year, I had the chance to learn new skills, do many creative projects, and even work with real companies."
Minh Anh Trinh Nguyen (Age 19)Second year student
The thing I like most about Creative Business is the practicality. During my first year, I had the chance to learn new skills, do many creative projects, and even work with real companies. My favourite subjects are Digital Media, Marketing Principles and Creativity because they gave me more opportunities to do research in the real market, think "outside of the box", dare to try crazy ideas and create innovative products. I believe that they are all helpful in building my future profession. Moreover, I improved my public speaking and listening skills a lot thanks to a huge number of presentations and workshops at HU. Being friends with other international students helps me not only create a social network but also gain more knowledge about other countries and their cultures.
"The world is changing, and communication is changing with it. Creative Business represents the future and I feel really blessed to be able to study something so interesting."
Matheus da Silva Santana (Age 22) Second year student
"The world is changing, and communication is changing with it. Creative Business represents the future and I feel really blessed to be able to study something so interesting."
Matheus da Silva Santana (Age 22)Second year student
I chose this programme because I was aiming to find diversity and explore different cultures in the field of communications. In fact, this programme is really diverse, and you cannot find it in Brazil or in other parts of Europe. The world is changing, and communication is changing with it. Creative Business represents the future and I feel really blessed to be able to study something so interesting. Indeed, coming to this country was scary due to the fact that Dutch is a really hard language. However, The Netherlands is an amazing country to live, because almost everyone can speak English, and the Dutch people always embrace the expats. Besides that, there are many international companies searching for diversity and English speakers.