State of the art degree programme Creative Business (CB) prepares you for a career in the global creative business, in both established and emerging markets. It focuses on the latest developments in international marketing, media and business innovation. You work with an international group of students and tutors on global projects; for example bringing an American product or brand to the European market, or introducing a European innovation to the Middle East.
During your time with us, you will build on your professional profile and personal brand by creating your own learning paths that match your interests and needs. CB has a global focus – from day one you work in cross-cultural international teams, and on cross-border projects in the fields of Marketing, Media and Business Innovation. Your fellow students and our teaching staff come from all over the world, and you will spend at least one semester working or studying abroad. You develop into a flexible and creative professional with an entrepreneurial mindset, ready for an (international) career in creative business.
Useful to know
|1 May – students living in the Netherlands (Dutch or Foreign nationality), 1 May (non-EU students) & 1 August (EU students)
|Heidelberglaan 15 Utrecht
|B Creative Business
A state of the art programme
You will develop a solid foundation in marketing, media, culture and business theory. During the programme, you'll work with other students and tutors on real-life global cases, learning skills to come up with innovative solutions for creative industries. Moreover, you’ll build your personal brand.
finds a job within 1.5 years
Working in global creative business
After graduating, you’ll be a flexible and creative professional with an entrepreneurial mindset - ready for an (international) career in marketing, business and media. For example, as a customer experience manager, creative strategist, brand manager or growth hacker. Another option: start your own business.
Meet our programmes
Attend one of our study choice events to find out if this programme is the perfect fit. Meet us online or come visit us in Utrecht!
How to apply
Can’t wait to start? Find out which steps you need to take.
Admission requirements Creative Business
Applying after secondary school?
If you want to start with the Creative Business degree programme, you need to have a secondary school diploma at a sufficient level and English proficiency of at least CEFR level B1. You should also have a good head for numbers.
Applying without a diploma?
Are you 21 years or older and you don't have a (sufficient) diploma? Then you'll need to take an admission test.
Does this programme suit you?
We prepare and train you for global flexibility in creative business. From day one you work in cross-cultural international teams, on cross-border projects.
You will be prepared for international careers with employers with a creative core, from vintage to start-up to scale-up.
You learn how to manage the commercial power of creativity, think strategically and conceptually and find innovative ways to solve the challenges of today’s international creative business.