Creative Business
Creative Business trains you to become a strategist in the global creative economy. Through a broad and flexible programme, you develop the mindset and skills to adapt to change. By combining business innovation, technology, creativity, media, storytelling, and design, you build your own professional profile—and from day one, you work in international teams on real-world challenges.
At CB, you expand your perspective by combining analytical thinking, creative strategy, and an entrepreneurial mindset. You learn to translate data into powerful stories, design inclusive experiences, and tackle social and technological challenges. Through critical reflection and hands-on practice, you build confidence navigating uncertainty, engaging diverse audiences, and making informed decisions—developing the adaptability and curiosity to thrive in tomorrow's creative industries.
How to apply
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Want an overview of this programme? In the factsheet you'll find all about the programme in one handy document.
Useful to know
| Start | September |
|---|---|
| Application Deadline | Students living in the Netherlands who don't require immigration/visa services from HU: 1 May Non-EU students living outside the Netherlands who require immigration/visa services from HU; Students with a residence permit for study purposes currently enrolled at another educational institution: 31 May Students with an EU/EEA nationality who live outside the Netherlands: 1 August |
| Location | Heidelberglaan 15 Utrecht |
| Practical Information | |
| Scholarships | |
| Croho-name | B Creative Business |
| Croho-code | 35516 |
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Start a global creative business
Explore the foundations of business models, digital media design, marketing and consumer behaviour. Work together with an international group of students and tutors on global projects.
finds a job within 1.5 years
A strategic creative for a sustainable world
After graduation, you're equipped to connect strategy, creativity, and impact across the creative economy. With an entrepreneurial mindset, you're ready for roles like brand manager, creative strategist, content marketer, or experiential marketeer—or to start your own business.
Admission requirements
If you want to start with CB, you need to have a secondary school diploma at a sufficient level and English proficiency of at least CEFR level B1. You should also have a good head for numbers. Are you 21 years or older and you don't have a (sufficient) diploma? Then you'll need to take the 21+ admission test.
Does this programme suit you?
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Creative with a strategic vision
You learn to identify gaps and needs across cultures and societies, and create inclusive strategies
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Entrepreneurial Innovator
You learn how to think strategically to innovate and create value through effective and sustainable business models.
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Critical and curious thinker
You learn how to critically assess data streams, challenge assumptions and evaluate insights, to build robust reasoning and arguments.
FAQ's
Are you passionate about creativity, business, and technology? Don’t you want to limit yourself to one career path? Are you interested in branding, marketing, media, entrepreneurship, and the latest tech trends? Then this programme is for you. At HU University of Applied Sciences Utrecht, you'll develop creative and strategic thinking skills while gaining hands-on experience with real clients in an international environment. It prepares you to innovate and make an impact in the global business world.
You will learn to build a diverse skill set and a wide range of competences. This will enable you to develop a powerful mindset to unlock new ways of thinking. And to be flexible and adapt to any situation and any business. You will become a creative thinker who finds new perspectives to solve problems.
Yes! Creativity isn’t just about artistic skills, it’s also about strategic thinking and problem-solving. This programme helps you develop creative and critical thinking skills through real-world projects, collaboration, and innovation. Using tools and methodologies from the professional practice, you’ll learn how to use creativity effectively in various areas: branding, marketing, advertising, media, business value offering.
- Sustainability & innovation: focus on circular business models.
- Tech-driven curriculum: learn about emerging technological trends and their impact on our society and the planet.
- International network: work with global peers and industry experts.
- Hands-on (project-based) learning: gain real-world experience through projects and internships, no exams.
- Strategic creativity: develop creative thinking that combines strategy, technology, and innovation to transform businesses, enhance branding, and create social change.
Creative Business is a broad programme. It paves the ways to various roles in any business which include, amongst others:
- Creative Strategist
- Brand Manager
- Marketer (Social Media, Content, digital marketing)
- Experience design
- System & service design
- Event managment
- PR management
- Social Media Manager
- Media Planner
- Entrepreneur
In the Netherlands, entry-level positions in marketing, branding, and media typically start at €2,500 to €3,500 per month.
Interested in the bachelor Creative Business?
Contact us
- Telephone +31 88 481 81 81
- Email info@hu.nl
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Send us a message or add +97010241111 to the contact list on your mobile phone and send us your question via WhatsApp.
- Opening hours: working days 8.30 am to 4.30 pm