State of the art degree programme Creative Business (CB) prepares you for a career in the global creative business, in both established and emerging markets. It focusses on the latest developments in international marketing, media and business innovation. You work with an international group of students and tutors on global projects; for example bringing an American product or brand to the European market, or introducing a European innovation to the Middle East.

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During your time with us, you will build on your professional profile and personal brand by creating your own learning paths that match your interests and needs. CB has a global focus – from day one you work in cross-cultural international teams, and on cross-border projects in the fields of Marketing, Media and Business Innovation. Your fellow students and our teaching staff come from all over the world, and you will spend at least one semester working or studying abroad. You develop into a flexible and creative professional with an entrepreneurial mind set, ready for an (international) career in creative business.

Useful to know

Start date September
Application Deadline 1 June – students living in the Netherlands (Dutch or Foreign nationality), 15 June (non-EU students) & 1 August (EU students)
Location Heidelberglaan 15 Utrecht
Practical Information

CostsAdmission requirements, Housing, Immigration


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Croho-code 35516

During the programme

You develop a solid foundation in marketing, media, culture and business theory, and you work on real-life cases from the field of international creative business. You build your personal brand through a variety of electives, starting in the second year.

Job prospects

Once you graduate, you can work as Customer Experience manager, Creative Strategist, Data Storytelling Expert, Community Manager, Brand Manager, Growth Hacker, Creative Marketing Manager, or one of many other interesting roles. However, you can also start your own business.

Meet us online

Attend our online open day or orientation day and meet us from the safety of your own home. Sign up now.

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Admission requirements

If you want to apply to our Creative Business programme, you need to have a secondary school diploma at a sufficient level, and English proficiency at least CEFR level B1.


  • Global teamplayer

    We prepare and train you for global flexibility in creative business. From day one you work in cross-cultural international teams, on cross-border projects.

  • Creative thinker

    You will be prepared for international careers with employers with a creative core, from vintage to start-up to scale-up.

  • Analytical attitude

    You learn how to manage the commercial power of creativity, think strategically and conceptually and find innovative ways to solve the challenges of today’s international creative business.

International students Creative Business

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Minh Anh Trinh Nguyen, Creative Business programme, HU University of Applied Sciences Utrecht

"The thing I like most about Creative Business is the practicality. During my first year, I had the chance to learn new skills, do many creative projects, and even work with real companies."

Minh Anh Trinh Nguyen (Age 19) Second year student
Matheus da Silva Santana, Creative Business programme, HU University of Applied Sciences Utrecht

"The world is changing, and communication is changing with it. Creative Business represents the future and I feel really blessed to be able to study something so interesting."

Matheus da Silva Santana (Age 22) Second year student