Immersive experiences draw people into an environment or activity. But how do different sectors understand and evaluate these experiences? CIIIC START explores a common language to support knowledge exchange and help professionals discuss how immersive experiences can be developed and used effectively and responsibly. 

Objective

The project aims to understand how different sectors describe, design and evaluate immersive experiences. We explore similarities and differences in concepts, design assumptions, intended outcomes and evaluation. These insights will inform a conceptual blueprint that supports a common language and mutual understanding across sectors. 

Results

Expected results include insights into similarities and differences across sectors and a conceptual blueprint supporting a common language for describing and evaluating immersive experiences. 

Approach

We combine a rapid review with interviews across sectors and collaborative workshops. The insights are brought together in a conceptual blueprint and shared with researchers and professionals. 

Education impact

A common language can help professionals across sectors discuss expectations, design choices and evaluation of immersive experiences. In education, the conceptual blueprint could help teachers and students compare concepts and examples from practice. The project provides a foundation for knowledge exchange and further research into effective and responsible immersive experiences. Applying these insights in courses and professional practice will require further development with educators and practitioners following this exploratory project. 

HU researchers involved in the research

  • Ran Zhang
    Ran Zhang
    • Lecturer-researcher
    • Research group: Organisations in Digital Transition
  • Xander Lub
    Xander Lub
    • Professor
    • Research group: Organisations in Digital Transition

Related courses

Would you like to collaborate or do you have any questions?

Ran Zhang

Ran Zhang

  • Lecturer-researcher
  • Research group: Organisations in Digital Transition