African businesses and multiple value creation: Impact through technology and digitalization
| Authors | Emiel Eijdenberg, Nsubili M Isaga, Leonard J Paas, Progress Choongo, E. Enno Masurel, Shiferaw Muleta Eyana |
|---|---|
| Publication date | 2026 |
| Research groups | Marketing & Customer Experience |
| Type | Book |
Summary
This volume examines how entrepreneurship, innovation, and digitalisation are reshaping livelihoods and businesses across Africa, with a focus on multiple value creation—the simultaneous pursuit of economic, social, and environmental impact. Drawing on diverse studies from various regions and sectors, the book highlights how African entrepreneurs are leveraging technology, digital platforms, and financial innovations to build resilience, expand opportunities, and foster inclusive growth.
On this publication contributed
| Language | English |
|---|---|
| ISBN/ISSN | URN:ISBN:978-981-98-2696-4 |
| Key words | Africa, entrepeneurship, innovation, digitalisation, multiple value creation |
| Digital Object Identifier | 10.1142/14695 |