African businesses and multiple value creation: Impact through technology and digitalization

Authors Emiel Eijdenberg, Nsubili M Isaga, Leonard J Paas, Progress Choongo, E. Enno Masurel, Shiferaw Muleta Eyana
Publication date 2026
Research groups Marketing & Customer Experience
Type Book

Summary

This volume examines how entrepreneurship, innovation, and digitalisation are reshaping livelihoods and businesses across Africa, with a focus on multiple value creation—the simultaneous pursuit of economic, social, and environmental impact. Drawing on diverse studies from various regions and sectors, the book highlights how African entrepreneurs are leveraging technology, digital platforms, and financial innovations to build resilience, expand opportunities, and foster inclusive growth.

On this publication contributed

Language English
ISBN/ISSN URN:ISBN:978-981-98-2696-4
Key words Africa, entrepeneurship, innovation, digitalisation, multiple value creation
Digital Object Identifier 10.1142/14695