Value Creation with AI: Human-centric AI from a Marketing Perspective
| Authors | Gerrita van der Veen, Nathalie den Engelse, Tijs Timmerman, Marlies van Steenbergen |
|---|---|
| Publication date | 2023 |
| Research groups | Marketing & Customer Experience |
| Type | Lecture |
Summary
Human-centric AI from a marketing perspective, a paper
On this publication contributed
| Language | English |
|---|---|
| Key words | Human-centered AI, Value creation |