Aletta Smits is interim professor at the HU University of Applied Sciences Utrecht. She developed the master Data-driven Design and the minor Big Data & Social media. She is now conducting research into behavioural data during the completion of health questionnaires, for which she is applying process mining.
She studied modern linguistics (with psychology and ICT) and obtained her doctoral degree in theoretical linguistics (information processing in written texts) at VU Amsterdam and University of Amsterdam in 2002. Since subsequently worked as a researcher and educational developer at Leiden University and for her own training company (De Loef Training), where she gave lectures and training courses on engagement and behavioural influence.
In addition to her current position at the HU, she travels through the country delivering a series of lectures on influencing behaviour, the development of the adolescent brain and UX solutions for dealing with adolescents.