Evelien Besseling
Evelien Besseling has been a researcher at the Marketing & Customer Experience Research Group since September 2025. Her work focuses on improving the digital services of public organizations to enhance the customer experience. In addition, she is a lecturer in the Commercial Economics degree programme.
Richtext
Evelien is an expert in qualitative research. She has many years of experience as a senior market researcher at a research agency, where she worked on a wide range of marketing and communication challenges, including target audience research, innovation, concept testing, and branding.
As a qualitative researcher, conducting a deep dive into the world and experiences of a target audience is always a rewarding experience. My motivation lies in truly understanding the needs, motivations, and considerations of different audiences. This generates rich and relevant insights for marketers and product and service designers, enabling them to create meaningful value for their target groups.
Expertises
- Qualitative research
- Consumer behaviour and customer journeys
- Value Proposition Design and Design Thinking
