Eveline van der Herberg is a market researcher in heart and soul. She has many years of experience with qualitative research - conversing, watching, listening and analysing - data and consumer insights. She is creative, proactive and maintains a high standard of quality in her work.
She began her career in business, within the food industry, and in various positions within marketing and market research. After ten years she switched to the education sector. After lecturing at HU for a number of years, she is now affiliated with the research group, where she is studying the reputation of movement care professionals (MOVES).
The research she conducted at Business and Consumer Sciences at Wageningen University & Research elicited an enormous amount of public interest, as did the idea that commercial thinking and techniques can be of benefit to society.
Fields of expertise
- (Qualitative) research
- Reputation of (healthcare) marketing
- Education (Basic Examiner Qualification)