Eveline van der Herberg

Researcher

Research group
Marketing & Customer Experience
E-mail
eveline.vanderherberg@hu.nl
Phone number
+31 6 53 613 011

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Eveline van der Herberg is a market-/consumer researcher in heart and soul. She is experienced in qualitative research and passionate about listening, watching and analysing conversations, to get to the best insights. Her work is creative and of high quality.

Eveline started her career as a marketing & research professional in a corporate environment, within the food & beverage sector. A decade later, she switched to educating young professionals at HU. Now she also focuses on research projects at the lectorate of Marketing & Customer Experience. These projects involve branding strategies and implementation of local healthcare entrepreneurs (MOVES and MoveOn). Besides she researches consumer behaviour of sustainable brands and products.

Her master Business and Consumer science at Wageningen University resulted in a tremendous curiosity about people’s behaviour. Also, it triggered the possibilities that, by applying commercial concepts and techniques, one can do good things for society,

Expertises

(qualitative) Research
Brand positioning and (health) marketing
Education (certified BKE)

Brand orientation as a marketing perspective for primary healthcare organizations
- Harald Pol, Eveline van der Herberg, Di-Janne Barten, Judith Tielen, Gerrita van der Veen
- Research group: Marketing & Customer Experience
- Article
- 2023

More publications

Article Daily Data Bytes april 2019. Marktonderzoek in de beweegzorg/li>
Publication Onbekend maakt Onbemind?
Blog: Hartenkreten
Blog: Volgende halte implementeren. Hoe realiseer je je merkpositionering in de wijk?
Presentation: MOVES symposium Onbekend maakt onbemind? Hogeschool Utrecht 3 juli 2019
Presentation: KNGF Dag van Fysiotherapeut, Rapid Five presentatie, Den Bosch 16 november 2019

Any questions or want to collaborate?