Eveline van der Herberg

Eveline van der Herberg

Researcher
Eveline van der Herberg is a market-/consumer researcher in heart and soul. She is experienced in qualitative research and passionate about listening, watching and analysing conversations, to get to the best insights. Her work is creative and of high quality. 

Richtext

Eveline started her career as a marketing & research professional in a corporate environment, within the food&beverage sector. A decade later, she switched to educating young professionals at HU. Now she focuses on research projects at the lectorate of Marketing & Customer Experience. These projects involve branding strategies and implementation of local healthcare entrepreneurs (MOVES and MoveOn).

Her master Business and Consumer science at Wageningen University resulted in a tremendous curiosity about people’s behaviour. Also, it triggered the possibilities that, by applying commercial concepts and techniques, one can do good things for society, 

Expertises

  • (qualitative) Research
  • Brand positioning and (health) marketing
  • Education (certified BKE)
 

 Links and downloads

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Eveline van der Herberg

Eveline van der Herberg

  • Researcher
  • Research group: Marketing & Customer Experience