State of the art degree programme Creative Business (CB) prepares you for a career in the global creative business. It focusses on the latest trends shaping businesses and societies and empowers you to design sustainable solutions for the global economy. You work with a international group of students and tutors. You use and apply professional practice’s tools and methodologies to become the strategic creative for a sustainable world.

Get inspired by our students who’ll tell you more about Creative Business

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During your time with us, you will build on your professional profile and personal brand by creating your own learning paths that match your interests and needs. CB has a global focus – from day one you work in cross-cultural international teams, and on cross-border projects in various fields:  Marketing, Branding, Creativity, Humanities, Media and Business Innovation. Your fellow students and our teaching staff come from all over the world, and you will spend at least one semester working or studying abroad. You develop into a strategic creative professional with an entrepreneurial mindset, ready for an (international) career in creative business.

Useful to know

Start September
Application Deadline Students living in the Netherlands who don't require immigration/visa services from HU: 1 May

Non-EU students living outside the Netherlands who require immigration/visa services from HU: 31 May

Students with an EU/EEA nationality who live outside the Netherlands; Students with a residence permit for study purposes currently enrolled at another educational institution: 1 August
Location Heidelberglaan 15 Utrecht
Practical Information

CostsAdmission requirements, Housing, Immigration


More information

Croho-name B Creative Business
Croho-code 35516
During the programme

A state of the art programme

You will develop a solid foundation in marketing, media, culture and business theory. During the programme, you'll work with other students and tutors on real-life global cases, learning skills to come up with innovative solutions for creative industries. Moreover, you’ll build your personal brand.

A student gesturing towards a small robot
After your graduation

A strategic creative for a sustainable world

After graduating, you’ll be a flexible and creative professional with an entrepreneurial mindset, focussed on sustainability. You will be ready for an (international) career in creative strategy, branding, marketing, business and media. For example, as a customer experience manager, creative or (social) media strategist. Another option: start your own business.

How to apply

Can’t wait to start? Find out which steps you need to take.

Brochure of the programme

Want an overview of this programme? In the brochure you'll find all about the programme in one handy document.

Admission requirements Creative Business

Applying after secondary school?

If you want to start with the Creative Business degree programme, you need to have a secondary school diploma at a sufficient level and English proficiency of at least CEFR level B1. You should also have a good head for numbers.

Applying without a diploma?

Are you 21 years or older and you don't have a (sufficient) diploma? Then you'll need to take an admission test.

Why study at HU?

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The international students walk in the city centre of Utrecht.

Does this programme suit you?

  • Global teamplayer

    We prepare and train you for global flexibility in a collaborative setting. From day one you work in cross-cultural international teams, on cross-border projects.

  • Creative thinker

    You will be prepared for international careers in corporate, medium or start-up environments.

  • Analytical mindset

    You learn how to manage the commercial power of creativity, think strategically and conceptually and find innovative ways to solve the challenges of today’s international creative business.

International students Creative Business

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