State of the art degree programme Creative Business (CB) prepares you for a career in the global creative business, in both established and emerging markets. It focuses on the latest developments in international marketing, media and business innovation. You work with an international group of students and tutors on global projects; for example bringing an American product or brand to the European market, or introducing a European innovation to the Middle East.

Get inspired by our students who’ll tell you more about Creative Business

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Get in contact with our Student Ambassadors

Meet our student ambassadors. They would love to share their personal experience with you! Follow them on Instagram or go to the Creative Business site and read everything you need to know.

During your time with us, you will build on your professional profile and personal brand by creating your own learning paths that match your interests and needs. CB has a global focus – from day one you work in cross-cultural international teams, and on cross-border projects in the fields of Marketing, Media and Business Innovation. Your fellow students and our teaching staff come from all over the world, and you will spend at least one semester working or studying abroad. You develop into a flexible and creative professional with an entrepreneurial mindset, ready for an (international) career in creative business.

Useful to know

Start moment September
Application Deadline 1 May – students living in the Netherlands (Dutch or Foreign nationality), 1 May (non-EU students) & 1 August (EU students)
Location Heidelberglaan 15 Utrecht
Practical Information

CostsAdmission requirements, Housing, Immigration


More information

Croho-name B Creative Business
Croho-code 35516
During the programme

A state of the art programme

You will develop a solid foundation in marketing, media, culture and business theory. During the programme, you'll work with other students and tutors on real-life global cases, learning skills to come up with innovative solutions for creative industries. Moreover, you’ll build your personal brand.


finds a job within 1.5 years

After your graduation

Working in global creative business

After graduating, you’ll be a flexible and creative professional with an entrepreneurial mindset - ready for an (international) career in marketing, business and media. For example, as a customer experience manager, creative strategist, brand manager or growth hacker. Another option: start your own business.

Meet our programmes

Attend one of our study choice events to find out if this programme is the perfect fit. Meet us online or come visit us in Utrecht!

How to apply

Can’t wait to start? Find out which steps you need to take.

Admission requirements Creative Business

Applying after secondary school?

If you want to start with the Creative Business degree programme, you need to have a secondary school diploma at a sufficient level and English proficiency of at least CEFR level B1. You should also have a good head for numbers.

Applying without a diploma?

Are you 21 years or older and you don't have a (sufficient) diploma? Then you'll need to take an admission test.

Why study at HU?

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The international students walk in the city centre of Utrecht.

Does this programme suit you?

  • Global teamplayer

    We prepare and train you for global flexibility in creative business. From day one you work in cross-cultural international teams, on cross-border projects.

  • Creative thinker

    You will be prepared for international careers with employers with a creative core, from vintage to start-up to scale-up.

  • Analytical attitude

    You learn how to manage the commercial power of creativity, think strategically and conceptually and find innovative ways to solve the challenges of today’s international creative business.

International students Creative Business

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