Reducing the perceived price barrier for organic food among consumers
Objective
With this research we want to contribute to the development of scientific and applicable knowledge with which we provide organic producers, green marketers and creative agencies with action perspectives to design targeted marketing interventions that overcome the perceived price barrier for organic products.
Results
The research provides additional insight into the underlying reflective and impulsive determinants of the consumer's (negative) value judgment for organic food and the potential to positively change this through these determinants and thereby stimulate choice behaviour.
Duration
01 February 2024 - 31 January 2028
Approach
The research provides additional insight into the underlying reflective and impulsive determinants of the consumer's (negative) value judgment for organic food and the potential to positively change this through these determinants and thereby stimulate choice behaviour.
HU researchers involved in the research
Collaboration partners
Het promotieonderzoek wordt mede begeleid door Harm Veling (promoter) en Sanne Raghoebar (co-promoter) van Wageningen University & Research.
