Hend Elsayed

Researcher
Dr. Hend Elsayed has been working as a Senior Researcher within the Marketing & Customer Experience research group at HU University of Applied Sciences Utrecht since 2025.

Richtext

Hend combines academic expertise in consumer behavior and brand communication with a strong interest in digital innovation. Her research explores how technologies – such as AI, automation, and platform design – can be leveraged for customer value creation, responsible marketing, and inclusive brand strategies across diverse markets.

Expertise

  • Consumer Behaviour
  • Value Creation
  • Marketing Technology

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  • Researcher