Lieke Nijdam
Lieke has been working as a researcher within the Marketing and Customer Experience research group since November 2024. Her area of expertise is behavior and behavioral change. She especially enjoys engaging with people to understand what motivates them or holds them back from exhibiting certain behaviors.
She has a background in Behavioral Design, where she used her insights to help Marketing teams set up campaigns and to support Product Designers in shaping digital customer journeys.
Expertises
- Behavioral Change
- Qualitative Research
- Consumer Behavior in the Energy Transition