Robert Goedegebure
Dr. Robert Goedegebure works as a researcher within the lectorate Organizations in Digital Transition and as a teacher in the Institute for People & Business. In his research he focusses on the role of behavior and behavior change within the energy transition.
Robert holds a PhD in Marketing and Consumer Behavior. His dissertation focused on the role of product popularity in consumer decision making. After his PhD he worked as a researcher and lecturer at the Economics department at Wageningen University. His research focuses on social influences and behavioural change in the context of sustainable decision making.
Expertises
- Behavioral science
- Social influence
- Experimental research