Admission

The Master Data-Driven Design was designed for ambitious bachelor graduates who have analytical skills and are interested in the combination of big data, media and business. Graduates are eligible to start the Master if they follow the steps of the admission procedure.

Admission requirements

The program was designed for ambitious bachelor graduates of Communication and Media Design (CMD), Creative Business, Journalism, ICT, and Digital Media and Communication (former International Communication and Media). Who have analytical skills and are interested in the combination of big data, media and business. Graduates of these or similar programs are eligible to start the Master if they follow the steps of the admission procedure. Without proof of your English language skills and the motivation letter, you’re not admissible to this master’s program. 

After your admittance on Studielink, you will receive all the specific information and details about the matching process. The text below is to give you an idea of what you can expect, the matching process includes:

  • Programming assignment, an online course in Python Programming to give you an idea of what to expect during the master’s program.  
  • Writing an English motivation letter (300-400 words) about your motivation, previous experience and expectations of this program.

Based on your programming assignment and motivation letter, you will get one of the following non-binding types of advice:

  • Based on the programming assignment and your motivation letter we have not found any risks of you dropping out or falling behind in your studies;
  • Based on the programming assignment and your motivation letter we would like to draw your attention to some issues, to make sure that you have the proper attitude and (educational) experience for this specific degree programme;
  • Based on the programming assignment and your motivation letter we believe that you run a great risk of dropping out or falling behind in your studies. 

  • Basic working knowledge of HTML and CSS
  • Some experience with a programming language (e.g. JavaScript or Processing). You need to understand that programming consists of:
    • creating simple statements by using various datatypes (integers, booleans, floats, array, characters, strings);
    • using conditional statements (if-then-else);
    • controlling flow statements (for or while loops and switch expressions);
    • developing and using functions (sub-routines).
  • Ability to solve computer problems by searching for solutions (e.g. StackOverflow).

All students, except for students with a relevant Dutch diploma, must prove that they have good writing and conversation skills in English. During the matching process we will review your English skills as well.

HU accepts one of the following documents as proof of English proficiency:

Name


Type


Minimum score
overall

Minimum score
Reading and writing

Certificate of TOEFL Internet-based 80 20
Certificate of IELTS
Academic 6.0 6.0
TOEIC Test of English for International Communication 670-290
Cambridge English Certificate in Advanced English (CAE) Grade C scale 180 - 184 180

Cambridge English First (FCE) Grade C scale 169 - 172 169

 

Some international students are granted exemption from the English language test:

  • Students who have obtained a Bachelor diploma in the UK, US, Canada, Ireland, New Zealand or Australia.
  • Students with an accredited international American or British Bachelor Diploma. 

Do you need to take an English-language exam? You can get information on test dates, scheduling and costs at the respective websites of TOEFL or IELTS, or Cambridge English

  • For Chinese students, it is obligatory to present an IELTS test result.
  • All other students may choose between IELTS and TOEFL.
Please contact HU International Office (io@hu.nl) if you have any questions regarding your English proficiency.


Perfect follow-up

Among other previous educations, the MDDD-program is the perfect follow-up of your Bachelors degree in…

  • Because it will advance your skills in developing future oriented business ideas that fit the digital economy.
  • Because it prepares you for exciting challenges in the intersection of creativity, data and design.
  • Because it makes a natural continuation of your CB studies, but with a stronger focus on coding skills and a technical vision.
  • Because you learn to collect, organize and analyse data to understand the behaviour of your target audience, our communication problem and measure effects more effectively.

  • Because you learn to collect, organize and analyse data to understand the behavior of your target audience, our communication problem and measure effects more effectively.
  • Because you learn to design innovative interfaces, which are fuelled by data, creating more personalized experiences.
  • Because you will become acquainted with the business models of data-driven design, which are crucial for new digital applications and services.
  • Because you can deepen your knowledge of media philosophy and psychology, with questions such as: how does society develop under the influence of digital innovations?
  • Because you become acquainted with practical programming skills that are also in constant demand in the creative industries.
  • Because during the MDDD programme, we work together with companies from the creative industries, which indicated that they are in need of our graduates.

  • Because you will become acquainted with the possibilities of the various new earning models of data design and analysis, which are the journalistic features of the future.
  • Because you learn to collect, organize and analyse structured information on journalistic questions.
  • Because you learn to do independent research, as well as working with data for journalistic and commercial assignments.
  • Because you can deepen your knowledge of media philosophy and psychology, with questions such as: how does society develop under the influence of digital innovations?
  • Because you become acquainted with practical programming skills that are also in constant demand in journalistic practice.
  • Because journalistic platforms are eagerly looking for young talent that can develop new data-driven research methods.
  • Because during the MDDD programme, we work together with parties from both public and commercial media. They have indicated that they are in need of our graduates.

  • Because it offers an interesting combination of media, psychology (user experience), design and programming.
  • Because you will enlarge your job possibilities by working on your technical skills.
  • Because you don’t have to have experience with programming – only an interest in tech and data.
Foodcourt Padualaan 101, Utrecht Science Park

Interested in the Master Data-driven Design?