Completion of the programme is rewarded with the title Master of Arts in Data-driven Design. This degree opens the door to an exciting international career.

Man working on an innovative project on his laptop

For the Data-driven Designer, data analysis isn't the end goal—it's a means to create innovative concepts that add value within a digital society. This programme responds to strong business demand and global developments. Organisations constantly navigate the promises and perils of big data, machine learning, and technologies like conversational agents and personalisation—driving demand for professionals who can work hands-on while reflecting on their societal impact.

After completing the programme, you will be a “digital creative” in the true sense of the word—you will have acquired the skills you need in order to become a professional pioneer in the digital transformation process. As a result of your extensive conceptual knowledge of data science in relation to media and design, you can play a leading role in the turn towards data-driven design in any organisation. The skills and knowledge acquired during the programme are a great boost to your career potential. To a large extent, the job titles that adequately describe the roles you may full fill in an organisation, still need to be invented.

User Interface designer
Creative researcher
Data journalist
UX designer
Digital creative

Ambitious

This programme is demanding, so you need to be willing and able to put in the work.
Tech-savvy

Tech-savvy, roughly a fifth of the curriculum is about technology, programming, and data science, so you need to have an affinity with digital technology.
Creative

We encourage cool ideas but find it more important that you can set up and run a creative process from research and analysis, towards solutions and prototypes.
Sociable

As you will be working closely with fellow students, teaching staff and professionals, you need to be socially confident.
Self-reliant

As about 20 hours per week are spent on self-study and preparation, you will need the drive to motivate yourself.