After your graduation

Completion of the programme is rewarded with the title Master of Arts in Data-Driven Design. This degree opens the door to an exciting international career. For the digital creative, data analysis is not a final goal, but rather a means to create innovative concepts that create value within a digital society.

Man working on an innovative project on his laptop

For the digital creative, data analysis is not a final goal, but rather a means to create innovative concepts that create value within a digital society.

Career perspectives

This programme is developed in response to strong demand from businesses, and to global developments. When graduated, you will be a “digital creative” in the true sense of the word – you will have acquired the skills you need to become a professional pioneer in the digital transformation process.

Because of your extensive conceptual knowledge of data science and business models, you will be able to play a leading role in the transformation toward data-driven design in any organisation. Your skills and knowledge will be a great boost to your job opportunities. To a large extent, job titles that adequately describe the roles applicable to you still need to be invented.


Possible careers

  • Data scientist, data journalist, growth hacker, business analyst
  • UX researcher, UX designer, UX strategist, user researcher
  • Concept developer, creative researcher, developer of decision algorithms
  • Marketing specialist, marketing strategist, product owner, product developer
  • Innovation manager, communication specialist, content strategist, online publisher, CTO

Competences

  • Ambitious

    This programme is demanding, so you need to be willing and able to put in the work.

  • Tech-savvy

    Roughly half of the curriculum is about technology, programming, and data science, so you need to have affinity with digital technology.

  • Creative

    We encourage cool ideas but find it more important that you are able to set up and run a creative process from research and analysis, towards solutions and prototypes.

  • Sociable

    As you will be working closely with fellow students, teaching staff and professionals, you need to be socially confident.

  • Self-reliant

    As about 20 hours per week are spent on self-study and preparation, you will need the drive to motivate yourself.

Foodcourt Padualaan 101, Utrecht Science Park

Interested in the Master Data-driven Design?