After graduating from Master Data-driven Design degree| Master, Full-time | HU University of Applied Sciences Utrecht

Man working on an innovative project on his laptop

For the digital creative, data analysis is not a final goal, but rather a means to create innovative concepts that create value within a digital society.

This programme is developed in response to strong demand from businesses, and to global developments. When graduated, you will be a “digital creative” in the true sense of the word – you will have acquired the skills you need to become a professional pioneer in the digital transformation process.

Because of your extensive conceptual knowledge of data science and business models, you will be able to play a leading role in the transformation toward data-driven design in any organisation. Your skills and knowledge will be a great boost to your job opportunities. To a large extent, job titles that adequately describe the roles applicable to you still need to be invented.

Data scientist, data journalist, growth hacker, business analyst
UX researcher, UX designer, UX strategist, user researcher
Concept developer, creative researcher, developer of decision algorithms
Marketing specialist, marketing strategist, product owner, product developer
Innovation manager, communication specialist, content strategist, online publisher, CTO

Ambitious
This programme is demanding, so you need to be willing and able to put in the work.
Tech-savvy
Roughly half of the curriculum is about technology, programming, and data science, so you need to have affinity with digital technology.
Creative
We encourage cool ideas but find it more important that you are able to set up and run a creative process from research and analysis, towards solutions and prototypes.
Sociable
As you will be working closely with fellow students, teaching staff and professionals, you need to be socially confident.
Self-reliant
As about 20 hours per week are spent on self-study and preparation, you will need the drive to motivate yourself.