Our Data-driven Design programme is for you if you want to know how to combine domain knowledge with creativity, digital skills and analytical capabilities - and act upon these competences to design concepts, products and services that are capable to thrive in a continually changing digital society.
Two students discussing the course material

The year-long programme is divided into four ten-week blocks, during which you follow courses from each learning track - Concepts, Technology and Human. The courses of each block are linked through an assignment that brings all knowledge and skills together. In the last block you work on your graduation project.

Useful to know

Start date September
Application Deadline 2 weeks before your start date (Dutch students), 15 June (non-EU students) and 1 August (EU students)
Programme level Master of Arts (MA)
Location Heidelberglaan 15 Utrecht
Practical Information CostsAdmission requirementsHousingImmigration
Croho-name M Data-driven Design
Croho-code 49297
Student working on his laptop

During the programme

The Data-driven Design (DDD) curriculum is built around three learning tracks: Concept, Technology and Human. You will learn in a programme of three themed ten-week blocks. You finish with the graduation block.

After your graduation

After completing this programme, you are able to combine your domain expertise with data skills, knowledge of emerging business structures, and an understanding of the various forms in which digital transformation takes place.


Why study Master Data Driven Design at HU?

  • Combination of various disciplines

    The programme distinguishes itself from the existing master programmes by combining media design and business optimisation with a strong data-driven design approach.

  • Strong connection with relevant businesses

    The programme was developed in co-creation with representatives of the professional field. Our education and research are firmly rooted in the local business environment.

  • Perfect continuation of your HU-bachelor

    The programme is a perfect follow-up of your bachelors in Creative Business. But it also fits well with other programmes of other Universities and Universities of Applied Sciences.

Foodcourt HU Campus

Interested in the Master Data-driven Design?