Master Data-driven Design
The year-long programme is divided into four ten-week blocks, during which you follow courses from each learning track - Concepts, Technology and Human. The courses of each block are linked through an assignment that brings all knowledge and skills together. In the last block you work on your graduation project.
Useful to know
| Start date | September |
|---|---|
| Application Deadline | Non-EU/EEA students: 30 April, EU/EEA students: 31 July, Dutch students: 31 August |
| Programme level | Master of Arts (MA) |
| Location | Heidelberglaan 15 Utrecht |
| Practical Information | Costs, Admission requirements, Housing, Immigration |
| Croho-name | M Data-driven Design |
| Croho-code | 49297 |
During the programme
The Data-driven Design (DDD) curriculum is built around three learning tracks: Concept, Technology and Human. You will learn in a programme of three themed ten-week blocks. You finish with the graduation block.
After your graduation
After completing this programme, you are able to combine your domain expertise with data skills, knowledge of emerging business structures, and an understanding of the various forms in which digital transformation takes place.
Want to know more?
In our brochure you can read more details about the programme.
How to apply
Can’t wait to start? Find out which steps you need to take.
Costs
Why study Master's Programme Data Driven Design at HU?
-
Combination of various disciplines
The programme distinguishes itself from the existing master programmes by combining media design and business optimisation with a strong data-driven design approach.
-
Strong connection with relevant businesses
The programme was developed in co-creation with representatives of the professional field. Our education and research are firmly rooted in the local business environment.
-
Perfect continuation of your HU-bachelor
The programme is a perfect follow-up of your bachelors in Creative Business. But it also fits well with other programmes of other Universities and Universities of Applied Sciences.
"I chose this programme because I was looking for a hands-on and engaging master's degree in the design field."
Alessandro Monolo (27) Student
"I chose this programme because I was looking for a hands-on and engaging master's degree in the design field."
Alessandro Monolo (27)Student
Hello everyone!
My name is Alessandro and I come from Milano.
I have a degree in Interior Design and have experience in the design field for five years, in different sectors, such as exhibit, retail and visual design.
I chose this programme because I was looking for a hands-on and engaging master's degree in the design field. In particular, a master that could combine technique and creativity in a modern context, with a direct and functional approach.
I like being able to study the reality which surrounds us through a dated point of view, designing services based on the user's interest and true need.
I have been living in Utrecht since February 2019, after moving directly from Italy, I worked in the retail sector for several months and in September I started this master to specialise myself in a context that is inherent but parallel to my background.
Despite the particular period of pandemic that we are all sadly experiencing, I am very satisfied with the whole educational process, so far.
Utrecht is one of the reasons why I moved here in the Netherlands almost two years ago. It is an amazing, multi-ethnic and modern city. Quality of life is high and the urban context is challenging and always enjoyable. By the way, weather and food, leave something to be desired.
"This programme suits me because it covers all the important aspects going further in designing a user experience: technology, human and concept."
Illona Fedora (27) Student
"This programme suits me because it covers all the important aspects going further in designing a user experience: technology, human and concept."
Illona Fedora (27)Student
I have been working as a web developer for about 4-5 years before starting this programme. Throughout the years, I realized what matters to me the most is how the user experience is on the websites I build. I really want to learn more about designing experience and build a career of it. This programme suits me because it covers all the important aspects going further in designing a user experience: technology, human and concept. What I like the most is that each lesson given has a connection to the others. Therefore, I feel like I learn about everything in 360 degree, instead of each individual subject. From the first block, I really like the final project for Fundamentals of Data Science. Not only we have to create a dashboard, but we also have to connect the dashboard to the other 2 courses, New Media Psychology and Philosophy of Digital Society. This really shows the 360 degree learning I mentioned earlier. I would definitely recommend this study programme!
Since we have divided offline lessons as well, it was relatively easy to make friends. I might not know everybody from the other group, but with my group we are pretty close with each other. When we are not at school we are also helping each other through Ms. Teams.
Besides being one of the nicest city in The Netherlands, I chose to study in Utrecht because it’s reachable from where I live. I’ve lived in The Netherlands for the last 9 years already. The Netherlands is very multicultural and I got to meet a lot of interesting people from different backgrounds. Except for the weather, I really like living here.