Our full-time Master’s programme Data-driven Design is for those who want to understand, design and reconfigure data concepts for our continuously changing society. It is the programme for those who want to learn how this data-driven world works, how to distinguish themselves in this fast-paced environment and how to shape the future translating society's needs into concepts of tomorrow.

Discover more about this Master’s content and your career perspective

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This one-year long programme is divided into four ten-week blocks, during which you follow courses from each learning track - Concepts, Technology and Human. In the last block you work on your graduation project.

Personal advice

Do you have any questions? Please contact coordinator Marissa Berk via datadrivendesign@hu.nl. We are happy to help you!

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Useful to know

Start date September
Application Deadline Non-EU/EEA students: 30 April, EU/EEA students: 31 July, Dutch students: 31 August
Programme level Master of Arts (MA)
Location Heidelberglaan 15 Utrecht
Practical Information CostsAdmission requirementsHousingImmigration
Croho-name M Data-driven Design
Croho-code 49297
Student working on his laptop
During the programme

Become a digital creative

Interested in shaping the future inspired by the needs of tomorrow's society? The curriculum is largely based on real companies' demands and problems, so you will quickly develop a good sense of what you have to offer as a digital creative. Built around three learning tracks: Concept, Technology and Human.

After your graduation

A career in Data-driven Design

After this programme, you will have acquired the skills you need to be a professional pioneer in the digital transformation process. You will be able to combine your domain expertise with data skills and have knowledge of emerging business structures. Positions as ux designer, data steward or growth hacker are waiting for you.

Online open evenings

Do you want some personal advice? Meet us online between 17 and 25 November.

Want to know more?

In our brochure you can read more details about the programme.

Why study at HU?

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The international students walk in the city centre of Utrecht.

Does this programme suit you?

  • An integrated approach that combines various disciplines

    The programme distinguishes itself from the existing master programmes by combining data, design and business.

  • A solid connection to relevant businesses

    The programme was developed in co-creation with representatives of the professional field. Our education and research are firmly rooted in the local business environment.

  • A seamless continuation of your HU-bachelor

    The programme is a perfect follow-up to bachelors in Communication and Multimedia Design, Creative Business or Journalism. But it also fits well with other programmes of other Universities and Universities of Applied Sciences.

"I chose this programme because I was looking for a hands-on and engaging master's degree in the design field."

Alessandro Monolo (27) Student

"This programme suits me because it covers all the important aspects going further in designing a user experience: technology, human and concept."

Illona Fedora (27) Student

"In the future I want to do more with Big Data and Machine Learning, since the Master has given me a lot of interesting basics on this"

Tycho Konings (29) Alumnus