The Master's programme Data-driven Design (MDDD) is for those who want to harness the power of data, machine learning, and AI to augment the design process. To use these technologies to create value for users and create innovative concepts for a continuously changing society. This one-year programme is an intersection of (UX) design research, human-AI interaction, media studies, psychology, and data science. It will prepare you for a fast-paced professional environment  and how to shape the future–translating society's needs into concepts of tomorrow.

Discover more about this Master’s content and your career perspective

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The programme is divided into four ten-week blocks, during which you will follow workshops and lectures from each of our five learning tracks:
1. Human AI Interaction
2. Ethical Design
3. Data Science
4. Applied Research
5. Critical Thinking and Data Studies

During these four blocks, you will work on an individual project to test all your competencies acquired in these five learning tracks. Supportive to the individual project, you will work as part of a learning team to advance your development as a data-driven designer in a collaborative environment.

Personal advice

Do you have any questions? Please contact coordinator Marissa Berk via We are happy to help you!

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Useful to know

Start September
Application Deadline Non-EU students living outside the Netherlands who require immigration/visa services from HU: 31 May

Students with an EU/EEA nationality living outside the Netherlands. Students requiring a change of residence purpose. Students with a residence permit for study purposes currently enrolled at another educational institution: 1 August

Students living in the Netherlands who don't require immigration/visa services from HU: 31 August
Programme level Master of Arts (MA)
Location Heidelberglaan 15 Utrecht
Practical Information CostsAdmission requirementsHousingImmigration
Croho-name M Data-driven Design
Croho-code 49297
Student working on his laptop
During the programme

Become a digital creative

Interested in shaping the future inspired by the needs of tomorrow's society? The curriculum is largely based on real companies' demands and problems, so you will quickly develop a good sense of what you have to offer as a digital creative. Built around three learning tracks: Concept, Technology and Human.

After your graduation

A career in Data-driven Design

After this programme, you will have acquired the skills you need to be a professional pioneer in the digital transformation process. You will be able to combine your domain expertise with data skills and have knowledge of emerging business structures. Positions as ux designer, data steward or growth hacker are waiting for you.

How to apply

Can’t wait to start? Find out which steps you need to take.

Want to know more?

In our brochure you can read more details about the programme.

Why study at HU?

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The international students walk in the city centre of Utrecht.

Does this programme suit you?

  • An integrated approach that combines various disciplines

    The programme distinguishes itself from the existing master programmes by combining data, design and business.

  • A solid connection to relevant businesses

    The programme was developed in co-creation with representatives of the professional field. Our education and research are firmly rooted in the local business environment.

  • A seamless continuation of your HU-bachelor

    The programme is a perfect follow-up to bachelors in Communication and Multimedia Design, Creative Business or Journalism. But it also fits well with other programmes of other Universities and Universities of Applied Sciences.

"I chose this programme because I was looking for a hands-on and engaging master's degree in the design field."

Alessandro Monolo (27) Student

"This programme suits me because it covers all the important aspects going further in designing a user experience: technology, human and concept."

Illona Fedora (27) Student

"In the future I want to do more with Big Data and Machine Learning, since the Master has given me a lot of interesting basics on this"

Tycho Konings (29) Alumnus